[ogf20pc] Thoughts on the OGF20 industry track

[Steve Crumb]

Dave,
 
A couple of comment from my perspective.  See inline below.
 
Steve Crumb
Executive Director, OGF
scrumb at ogf.org
+1 312-895-5931 (new)




-----Original Message-----
From: ogf20pc-bounces at ogf.org [mailto:ogf20pc-bounces at ogf.org] On Behalf Of
Dave Berry
Sent: Tuesday, October 17, 2006 4:15 AM
To: ogf20pc at ogf.org
Subject: [ogf20pc] Thoughts on the OGF20 industry track


Dear PC members,
 
I've discussed this industry track within the Grid Computing Now project and
we've come up with some thoughts on the general outline of the event.  These
seem to be in line with what we discussed on the first telcon.  I'd like to
take this further on tomorrow's call, as I'm sure you will have thoughts to
add.  I think we need to agree on an outline at this level quickly so that
we can then progress to a more detailed plan.
 
1.  Audience.  We want to target IT leaders who are potential users of Grid
and related technologies.  The aim is to raise awareness of what these
technologies can do for business now, rather than to sell a grand vision
(although that can be there in the background).
 
2.  Marketing.  We believe the industry track needs to be marketed as a
separate component of the main event.  We don't mean this in the way of
establishing a separate annual event a la GridWorld, but the industry track
should have a name of its own and people should be able to register easily
for just the days of the industry track.  This target audience is unlikely
to be interested in the other activities of OGF20 (at least, not yet...).
E.g. we could call the track "Grids Mean Business", hosted by OGF & GCN; the
registration page would have "Grids Mean Business" as one option for
registration (and this would register people for the relevant days of
OGF20).
 
(SC) I'm all for doing what we can to help our target audience register in a
simple and straightforward way.  Having a separate name may be one approach,
but I'd like to get some more information on this as the devil is in the
details.  I don't agree with the comment regarding the target audience not
being interested in other activities at OGF20.  The Enterprise function has
launched and continues to expand some critical activities around
requirements gathering, roll-up, and alignment with standards.  I believe
they are also planning some enterprise-oriented workshops at OGF20
discussing grid practices (Best known methods) where specifications are not
yet available.  Perhaps Robert Fogel can provide addition comment here.  In
other words, let's not jump too quickly to a model of separation without
having more more rounded perspective on the entire enterprise offering at
OGF20.
 
3.  Setting the scene.  We need an opening presentation (or set of
presentations) that give an introduction to modern computing infrastructures
(Virtualisation, SOA and Web Services, Grid), introducing the key concepts
and their relationships.  We should stress that we're not purist about the
meaning of "Grid"'; we use whatever works to solve business problems.
 
4.  We need a mixture of case studies and discussion panels, covering issues
such as:  utility computing; data centre grids; software as a service
(perhaps leading to Grid markets), collaborative Grids (e.g. supply chains).
These should focus on solving business problems.  Ideally the case studies
will cover several sectors so that we can market the event within those
sectors. 
 
(SC) The OGF Enterprise function activities should be comprehended in this
point.  I probably missed this earlier, but overall, are we talking about
the Enteprise program being a single day with n parallel tracks or 1-2
tracks spread across 2-3 days.
 
5.  Then we need to cover issues of scaling, leading to the challenges of
truly large-scale resource managment.
 
I look forward to hearing your suggestions and comments.
 
Best wishes,
 

Dave Berry
Technology Lead, Grid Computing Now!
National e-Science Centre, 15 South College Street
Edinburgh, EH8 9AA                  +44 131 651 4039
 

-------------- next part --------------
An HTML attachment was scrubbed...
URL: http://www.ogf.org/pipermail/ogf20pc/attachments/20061017/ecda3a7e/attachment.html