Think Different: Think Proof Of Trademark Use! - Trademark - European Union

[Gunnar Larson]

On 8 June, the European Court of First Instance ruled on a dispute that has
been ticking over between two famous companies for more than five years:
the Californian Apple Inc and the Swiss watchmaker Swatch AG. Carole Roger
<https://www.mondaq.com/redirection.asp?article_id=1210854&company_id=30460&redirectaddress=https://novagraaf.com/en/people/carole-roger>
examines
the implications.

In 1997, Apple launched its emblematic advertising campaign Think Different
<https://en.wikipedia.org/wiki/Think_different> (used until 2002)
featuring, in black and white, celebrities such as: Albert Einstein, Bob
Dylan, Martin Luther King, John Lennon, Muhammad Ali, Maria Callas, Pablo
Picasso, Mahatma Gandhi, and many others (see the video here: Apple - Think
Different - Full Version
<https://www.youtube.com/watch?app=desktop&v=5sMBhDv4sik>).

https://www.mondaq.com/france/trademark/1210854/think-different-think-proof-of-trademark-use#
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