On 8 June, the European Court of First Instance ruled on a dispute that
   has been ticking over between two famous companies for more than five
   years: the Californian Apple Inc and the Swiss watchmaker Swatch
   AG. [1]Carole Roger examines the implications.

   In 1997, Apple launched its emblematic advertising campaign [2]Think
   Different (used until 2002) featuring, in black and white, celebrities
   such as: Albert Einstein, Bob Dylan, Martin Luther King, John Lennon,
   Muhammad Ali, Maria Callas, Pablo Picasso, Mahatma Gandhi, and many
   others (see the video here: [3]Apple - Think Different - Full Version).
   [4]https://www.mondaq.com/france/trademark/1210854/think-different-thin
   k-proof-of-trademark-use#

References

   1. https://www.mondaq.com/redirection.asp?article_id=1210854&company_id=30460&redirectaddress=https://novagraaf.com/en/people/carole-roger
   2. https://en.wikipedia.org/wiki/Think_different
   3. https://www.youtube.com/watch?app=desktop&v=5sMBhDv4sik
   4. https://www.mondaq.com/france/trademark/1210854/think-different-think-proof-of-trademark-use