All trust is economics

[Jim Choate]

On Sun, 27 Apr 2003, Neil Johnson wrote:

> In a way,  marketing is about convincing customers to trust (the value) your
> product or service enough to exchange something of they have of value for it.

Only partially so, it also involves convincing them they -need- it. If
they already believe they need it little effort with regard to trust is
needed, they'll stand there with money and exchange 1-to-1 for it.

> So we are back to economics.

No, human psychology.


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