
Art Director/Designer: Ken Carson Photographers: Charles Wiesehahn, David Vine, Stan Schafer, H. Armstrong Robert's Copywriter: Bill Drier Agency: Conaway & Lyon, Inc. Client: Nation's Business *oops.* We hate to cloud your day, but we'd like to bring you up to date on a few things the experts have to say about our future relationships with Russia. The outlook is anything but rosy. It seems we could all be blown to hell be- cause of an incredible Kremlin capacity for misjudging what they can get away with in their drive to communize the world. In other words, the cold war, though vastly changed, is far from over. It's perils are not diminishing. If any- thing they're on the increase. And continued disintegration of the So- viet bloc may tempt the Russians into new and desperate measures. In short: the Reds are still on the make. And though they definitely do not want a nuclear war, they seem to be continually blundering to the brink. Take the Cuban missile crisis, for exam- ple. The Russians thought they could plant missiles in Cuba without obstacles. They never dreamed President Kennedy would stand up to them. Another example, Czechoslovakia. The Russians actually expected to be welcomed as they plunged into Prague. In the end, either of these miscalcula- tions could have triggered a showdown. A showdown leading to a humiliating defeat. Or disaster. The cover story of the December issue of Nation's Business tells more of the story. (To over 2,000,000 of the nation's business men.) Why a political report in a magazine like ours? That's simple. If it affects business, it'll be there. Which is probably why we have over 854,000 businessmen paying to subscribe to our magazine. Which, when you think about it, is at least one happy note to leave you with. If you're an advertiser. *Nation's Business * *We Reach more businessmen than any other business magazine *
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Gunnar Larson