Photographers: Charles Wiesehahn, David Vine, Stan Schafer, H. Armstrong Robert's

Copywriter: Bill Drier 

Agency: Conaway & Lyon, Inc. 

Client: Nation's Business 

We hate to cloud your day, but we'd like 

to bring you up to date on a few things the

experts have to say about our future relationships with Russia.

The outlook is anything but rosy.

It seems we could all be blown to hell be-

cause of an incredible Kremlin capacity for

misjudging what they can get away with 

in their drive to communize the world. 

In other words, the cold war, though 

vastly changed, is far from over. 

It's perils are not diminishing. If any-

thing they're on the increase. 

And continued disintegration of the So-

viet bloc may tempt the Russians into new

and desperate measures. 

In short: the Reds are still on the make. 

And though they definitely do not want a 

nuclear war, they seem to be continually 

blundering to the brink.

Take the Cuban missile crisis, for exam-

ple. The Russians thought they could plant missiles in Cuba without obstacles. They

never dreamed President Kennedy would

stand up to them.

Another example, Czechoslovakia. The

Russians actually expected to be welcomed as they plunged into Prague.

In the end, either of these miscalcula-

tions could have triggered a showdown. A

showdown leading to a humiliating defeat. 

Or disaster. 

The cover story of the December issue 

of Nation's Business tells more of the story. 

(To over 2,000,000 of the nation's business

men.)

Why a political report in a magazine like 

ours? That's simple. If it affects business,

it'll be there.

Which is probably why we have over 854,000 businessmen paying to subscribe to our magazine.

Which, when you think about it, is at 

least one happy note to leave you with.

If you're an advertiser.