Fwd: ‘Everyone’s Desperate’: Consumer Startups Bet on Mobile Big Brother Billboards
University of Nicosia - Thinking Big in the Big Apple! www.unic.ac.cy/ ... <https://www.google.com/url?sa=t&source=web&rct=j&opi=89978449&url=https://www.facebook.com/photo.php%3Ffbid%3D6645557808817772%26id%3D169357619771189%26set%3Da.169362873103997&ved=2ahUKEwirioSProSKAxVCCnkGHY26M6oQFnoECBwQAQ&usg=AOvVaw1BddA4nhiyYh0V2NyH4Dbw> Dino Pastos watch the video in our other post. It was 60 second ad that ran 60 times on repeat for a total of 1 hour (12pm-1pm) on the NASDAQ billboard. https://www.facebook.com/photo.php?fbid=6645557808817772&set=a.169362873103997 ---------- Forwarded message --------- From: The Information <hello@theinformation.com> Date: Fri, Nov 29, 2024, 1:34 PM Subject: ‘Everyone’s Desperate’: Consumer Startups Bet on Mobile Big Brother Billboards To: <g@xny.io> Read the latest article from The Information. Subscribe today and save 25% on all of our business, tech and finance reporting. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ [image: The Information] [image: The Information] <https://e.customeriomail.com/e/c/eyJlbWFpbF9pZCI6ImRnU2kwUVlEQU8yWGxBSHNsNVFCQVpONU1FWEZBc0pwaWVPbkJ1aDB0UT09IiwiaHJlZiI6Imh0dHBzOi8vd3d3LnRoZWluZm9ybWF0aW9uLmNvbS8_dXRtX2NhbXBhaWduPVJUU1UlM0ErJUUyJTgwJTk4RXZlcnlvbmUlRTIlODAlOTlzK0RlXHUwMDI2dXRtX2NvbnRlbnQ9NjIzNlx1MDAyNnV0bV9tZWRpdW09ZW1haWxcdTAwMjZ1dG1fc291cmNlPWNpb1x1MDAyNnV0bV90ZXJtPTQyNzEiLCJpbnRlcm5hbCI6ImEyZDEwNjUwZWNkOTAxZWQ5Nzk0MDEiLCJsaW5rX2lkIjozMH0/027fd3bd2afa4f9a13457e71b3bca5a5e263573e835244bfad7cc9694df1cd5d> November 29, 2024 A tumultuous digital ad landscape has prompted DTC brands to * embrace an ancient form of marketing with a modernized twist* <https://www.theinformation.com/articles/everyones-desperate-consumer-startups-bet-on-mobile-big-brother-billboards?offer=rtsu-engagement-24&cio_link_id=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__a33664cb2811303a105f1ae332292d7d0fe4e8e74b1a3d57e3468e7816d6d9a6&utm_campaign=RTSU%3A+%E2%80%98Everyone%E2%80%99s+De&utm_content=6236&utm_medium=email&utm_source=cio&utm_term=4271>. Read the full article <https://e.customeriomail.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> <https://e.customeriomail.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> ‘Everyone’s Desperate’: Consumer Startups Bet on Mobile Big Brother Billboards <https://e.customeriomail.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> By Ann Gehan ------------------------------ Give yourself an advantage with a Pro subscription, granting you access to these exclusive benefits: [image: Icon] *Industry-specific org charts* <https://e.customeriomail.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> with reporting lines for 3,000+ executives and directors across a growing list of over 60 companies [image: Icon] *Proprietary databases* <https://e.customeriomail.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> offering previously unreported insights into startup funding, investors, and more. 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