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From: The Information <hello@theinformation.com>
Date: Fri, Nov 29, 2024, 1:34 PM
Subject: ‘Everyone’s Desperate’: Consumer Startups Bet on Mobile Big Brother Billboards
To: <g@xny.io>

November 29, 2024

A tumultuous digital ad landscape has prompted DTC brands to embrace an ancient form of marketing with a modernized twist.

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‘Everyone’s Desperate’: Consumer Startups Bet on Mobile Big Brother Billboards

By Ann Gehan

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