Art Director/Designer/Photographer: Bert Steinhauser Copywriter: Frada Sklar Wallach Client: El Al Isreal Airlines The Greatest Fish Story Ever Told. Thousands of years ago, in the Sea of Galilee, there was a tasty little fish known as chromis simonis. The 'Big Fisherman' himself is said to have caught it. So it was named St. Peter's fish, after him. The name stuck to the fish and the fish stuck to the Galilee. The wonder is that it hasn't changed since Peter's day. Restau- rants all over Israel serve it and in Tiberias it's a specialty. If you like, you can hook your own 'St. Peter' in the Sea of Galilee. Or fish for other fish in other waters. The seas runneth over with prizes. In Eilat, there's even a famous restaurant that will cook your catch right on the spot. While the fish is grilling, you can be bak- ing on a nearby beach. Telling your own fish story. Or just watching the snorkelers watching the fish. If you're a meat and potatoes man, or lady, you won't go hungry. How about barbecued lamb with hummus (ground chickpeas) or home-cooked chicken soup with noodles or boiled beef with curry or very good goulash? And don't worry about getting fat. Places like ancient Sodom, King Solomon's Mines, Massada, The Tomb of Absalom, Mt. Tabor and Capernaum are scattered from one end of Israel to the other. You'll need some extra food to keep up your strength. To get you off to a good start, El Al will land you at Tel Aviv with a few hearty meals under your belt. Including a breakfast of bagels and cream cheese and lox. Then we'll add a warm Shalom. There'll be nothing fishy about that. EL AL The airline of the people of Isreal.