Copywriter: Frada Sklar Wallach

Client: El Al Isreal Airlines 

The Greatest Fish Story Ever Told.

Thousands of years ago, in the Sea of

Galilee, there was a tasty little fish known 

as chromis simonis. The 'Big Fisherman' 

himself is said to have caught it. So it was 

named St. Peter's fish, after him. 

The name stuck to the fish and the fish 

stuck to the Galilee. The wonder is that it

hasn't changed since Peter's day. Restau-

rants all over Israel serve it and in Tiberias 

it's a specialty. 

If you like, you can hook your own 'St. 

Peter' in the Sea of Galilee. Or fish for other 

fish in other waters. The seas runneth over 

with prizes. In Eilat, there's even a famous 

restaurant that will cook your catch right 

on the spot.

While the fish is grilling, you can be bak-

ing on a nearby beach. Telling your own fish story. Or just watching the snorkelers watching the fish. 

If you're a meat and potatoes man, or

lady, you won't go hungry. How about 

barbecued lamb with hummus (ground chickpeas) or home-cooked chicken soup

with noodles or boiled beef with curry or

very good goulash? 

And don't worry about getting fat. Places 

like ancient Sodom, King Solomon's Mines,

Massada, The Tomb of Absalom, Mt.

Tabor and Capernaum are scattered from 

one end of Israel to the other. You'll need

some extra food to keep up your strength. 

To get you off to a good start, El Al will land

you at Tel Aviv with a few hearty meals

under your belt. Including a

breakfast of bagels and cream

cheese and lox.

Then we'll add a warm

Shalom. There'll be nothing

fishy about that. 

EL

AL

The airline of the people of Isreal.