Art Director/Designer: Pete Berge Copywriter: John Ferrell Agency: Young & Rubicam, Inc. Client: Time, Inc./Life Magazine On the opposite page is the alternative to Life's 7 day fast close. Try to go national with your advertising in a week's time without Life. Even if you could afford the costs and overcome the complications, you might still end up with no ad at all. But there is Life. So you can be opportunistic. You can strike with your advertising when it can hit the hardest. Or change signals at seven days notice. In black and white, or full color. It just points out that Life can accomplish easily what no other magazine can do at all. You take that for granted. But imagine a world without Life. What could replace it? Life. Consider the alternative.