Art Director/Designer: Robert W. Wilvers Photographer: Paul Seligman Copyeditor: Gene Case Agency: Jack Tinker & Partners, Inc. Client: Rockefeller for President *Why I Run. * America cries out for a leader. Events overwhelm us. Change outruns us. Headlines deliver us our daily jolt. "Things are in the saddle, and ride mankind" -- this warning we have let come true. I run for President because I do not believe this must happen to us. I believe we can recapture control of *things.* I believe we can end the drift, the doubt, the division. I intend to say how, here, in this newspaper. I intend to write that course I believe America must follow. My beliefs will not be tailored to please the voters of this region or that. What I believe in New York. I believe in Nebraska. And I will answer for it throughout the campaign. I do not take my case to Republicans alone. It is a nation and not just a party which needs leading, healing, uniting. I begin tomorrow, on a subject that has tormented us like none other in our recent history: Riot. *Nelson A. Rockefeller*