Art Director/Designer: Robert W. Wilvers
Photographer: Paul Seligman 
Copyeditor: Gene Case
Agency: Jack Tinker & Partners, Inc.
Client: Rockefeller for President 

Why I Run. 

America cries out for a leader.

Events overwhelm us. Change outruns us. 

Headlines deliver us our daily jolt.

"Things are in the saddle, and ride mankind" -- this warning we have let come true. 

I run for President because I do not believe this must happen to us. 

I believe we can recapture control of things.

I believe we can end the drift, the doubt, the division.

I intend to say how, here, in this newspaper. I intend to write that course I believe America must follow. 

My beliefs will not be tailored to please the voters of this region or that. What I believe in New York. I believe in Nebraska. And I will answer for it throughout the campaign. 

I do not take my case to Republicans alone. It is a nation and not just a party which needs leading, healing, uniting.  

I begin tomorrow, on a subject that has tormented us like none other in our recent history: Riot. 

Nelson A. Rockefeller