the article states that it is difficult for consumers to find companies when trademarks are not equivalent to web site addresses. solution: a "trademark directory" web page-- say, www.trademark.com. it gives the official web site of all companies in the world. yahoo is close to this but not quite. an opportunity for a budding entrepreneur. it would clearly be a very high-traffic site, ripe with advertising possibilities. added benefit: it might cut down on the animosity going on over web site addresses, "poaching", and lawsuits over ownership.