===================> Welcome To <================ ========> Cyber - Times Electronic Magazine <======== To Visit Us On-Line, Point Your Web Browser To: http://www.cybertimes.org ==========> OVER 1.5 MILLION SUBSCRIBERS <======== In This Exciting Issue You'll Find: * Our classified section * The Hottest Web-Site of the Week * Why You Should Market On-Line * 10 Tips to a Successful Mail-Order Business * If you are interested in any of the following Classified Ads use the contact information provided within them. ==============> Classified Ad Section <============== Earn $500 to $1000/wk from the comfort of your home! This exciting opportunity is available to anyone who wants to make money. You will work with the government by helping them find people who are due HUD/FHA refunds. 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Place your ad in our Electronic Magazine to 1.5 MILLION People On-Line for the SPECIAL Prices below: *4 Line Ad----> 750,000 People---> SPECIAL $49.95----> REG. $99.00 *4 Line Ad---->1,500,000 People----> SPECIAL $99.00---->REG. $149.00 *ADDITIONAL LINES-------> $5.00 Per Additional Line *FULL PAGE AD---->1,500,000 People----> $599.00---->REG. $1,999.00 We are glad to announce that we accept Checks By Fax. You can tape your check to a piece of paper and fax it to 216-808-1347 with a copy of your ad that you wish to go out. You can mail your payment with a copy of your ad to: Cyber-Times Ad Department 14837 Detroit Ave. Suite 135 Lakewood, Ohio 44107 ==========> The Hottest Web-Site of the Week <============= http://pioneer.pointcast.com/download/ Keep all your news up to the minute with POINTCAST. This is the best software to keep track of all the news worldwide. You can check your Horoscope, Stocks, Weather, Sports and everything else you can imagine. And best of all, it's FREE! Go to the Web-Site above and download it for Windows and Macintosh. If you find a great Web-Site and want to share it with the Internet community send an E-mail message to: Sites@cybertimes.org We will check it out and post it in our Electronic Magazine. ==========> Why Should You Market On-Line? <============ Every minute of the day 7 new people log on-line. That's 10,080 people per day! Is that unbelievable or what? Do you know what that means? That's 10,080 new business prospects per day! There are over 55 MILLION prospects waiting for you right now! By the end of the year in '97 there is expected to be over 120 MILLION people on-line! As you can simply tell, there is no end to this. Let's face it. There are many large companies investing MILLIONS of dollars per day on the Internet, and for one reason only. They know this is where their business is going to be by the year 2000. Marketing on-line can be a very difficult task, but it doesn't have to be. Here at Cyber-Times Marketing, can make your On-Line Marketing effort a successful experience for you. We have one rule of thumb we live by: "Do one thing. Do it well. Do it better than anyone else. Do it for less." =======> 10 Tips To A Successful Mail-Order Business <======= There are a number of obstacles for beginning entrepreneurs that they may encounter that can "torpedo" their business, almost before they knows it. But the wise entrepreneur can sidestep some of the common pitfalls of operating his/her own business by recognizing and avoiding the following common errors. 1. Figuring that the one "How-To" book, booklet, or report that you read about starting a mail order business told you everything you need to know. You never really stop learning about this business as long as you're in it, and you need to continually seek out new information and advice from those more experienced than you. 2. Planning your entire business around only one product or service. It is best to have several different items to promote; give your customers a choice. And always have something to follow-up an order or inquiry with. It costs too much to obtain the names and addresses of potential customers; to simply try to sell them one item, one time. 3. Spending too much of your advertising money on only one or two untested ads in only one or two untested publications. Start smart... test your ads (2 to 3 concurrent insertions) in a variety of publications that are likely candidates for the product or service you are selling. This means studying many different magazines, newspapers, adsheets, and so on to determine where your ad will best fit in and has the best chance of being seen by readers who will be interested in what you are offering. 4. Believing that advertising only 3 or 4 times will be enough to establish your business and earn your fortune. There is one theory that states that people need to see your ad a minimum of 3 times before it makes an impression on them. Another theory states they must see it 7 times! 5. Failing to adequately "key" your ads so you know which ads in which publications are pulling inquiries or orders for you. Without this knowledge, you'll continue to throw your money away by advertising in totally unsuitable and unresponsive publications. 6. Trying to sell a $10 or more item in a small space or classified ad. Not enough information comes across in a small advertisement; people won't part with this kind of money on the basis of your 40 to 50 words. It is best to ask for inquiries and offer free information. Once you have the customer's name and address, use your full size circulars, brochures, and sales letters to convince your customer of the benefits you are offering. 7. Not keeping adequate records on the customers who do respond to your ads. These people have demonstrated their interest and faith in your company and your product. If they have bought from you once, they may very well buy from you again. Keep track of their names, addresses, date of sale or inquiry, what ad(s) they responded to, item(s) bought from you and amount paid, and then mail your promotional pieces to them periodically. Your customer list can be one of your most valuable business tools. 8. Not using proper postage on your mailing pieces. You should weigh everything you're mailing first class (an inexpensive postage scale cost about $6.00), and then affix the correct stamps. Most people overestimate how heavy their mailing piece is and put two first class stamps on an envelope that only weights one ounce. Wasteful habits at such a basic level in mail order can be the start of financial ruin. 9. Thinking that how your mailing piece looks doesn't matter. It's the content that counts. The content of any circular, program, report, booklet, etc., is of course important, but a poorly laid-out job, badly copied piece which is barely readable does a poor sales job, no matter what it says. The "look" you are presenting matters more than you may realize. 10. Believing that once you have your customer's money, you have done your job. Always respond quickly. Mail out the order or requested information within 48 hours. Take care of any problems or complaints immediately; refund their money if they are dissatisfied with their purchase. Always give your customer more than he expects, and he'll want to do business with you again in future. ********************************************************************** Disclaimer: According to our resources the enclosed information may be of interest to you. If you wish to be Removed and receive no further issues simply send an E-mail message and type REMOVE in the subject to: remove2@pleaseread.com Thank you. 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