On Tue, 6 Aug 1996, Anne Eisenberg wrote:

*Does anyone know whether DoubleClick really is tracking browsing patterns across multiple sites? They claim to be able to do this; is it just advertising hype, or does anyone have knowledge of its actually doing so? Many thanks.

Anne Eisenberg aeisenb@duke.poly.edu

Hi Anne, nice to see you again. :-) I was involved in the setup of the DoubleClick system while contracting out to Poppe Tyson, who are partnered with them and located in the same building. Poppe Tyson hosts many web sites for their advertising accounts. When I was there, they were carrying T. Rowe Price; Chrysler; Pepsi; Siemens; Valvoline; LensCrafters; and the list goes on. Because the two networks are located in the same building and the two firms working together, it is very possible for DoubleClick to be able to scan the sites that poppe.com supports. -- ()()()()() "The ubiquitous cut, the Self possession is ]{ |BTCOMH|-| exotic join..." -- J. Valley -=======================]O\\\{O | (tm) | | "This life I LEAD! This job I 9/10 of the law ]{ |______|-| *DO*! This...ENGLAND!" -- Ray