Re: [Fwd: Doubleclick]

17 Dec 2003


      At 10:24 AM 7/1/96, Scott Wyant wrote:
...
At 12:43 PM 6/30/96 -0700, jon@aggroup.com wrote:
...
...
...
...
From:    Scott Wyant <scott_wyant@loop.com> Subject: COMMENT:
If you're like me, you never went to a site called "doubleclick."
So how did they give you a cookie?  After all, the idea of the
cookie, according to the specs published by Netscape, is to make a
more efficient connection between the server the delivers the
cookie and the client machine which receives it.
But we have never connected to "doubleclick."
Scott must have. Navigator is very picky about where a cookie comes
from and what is put in the domain field of the cookie.
Nope.  I'm afraid your information is incorrect here.  I've also watched
other sites hand me a double-click cookie.
The way doubleclick works is that the sites who contract with them to sell
advertising space insert a URL into their page which fetches the
doubleclick ad banner. For example, the guys at TroutHeads, Inc.
(www.troutheads.com) would insert an HTML IMAGE tag with an HREF referring
to ad.doubleclick.net; that then results in _your_ browser doing an HTTP
transaction with ad.doubleclick.net; doubleclick can then hand you all the
cookies it wants.

Anytime you fetch an image, you're visiting a site, and because it's
automatic, you can easily visit a lot of sites you never knew you were
going to.
...
From <URL:http://www.doubleclick.net/web_sites/htmlchange.htm>:
For any HTML document you wish to display an ad banner for, simply add the
following
     HTML tags:

     <CENTER><A HREF="http://ad.doubleclick.net/jump/MY_URL">
     <IMG SRC="http://ad.doubleclick.net/ad/MY_URL" WIDTH=468 HEIGHT=60
     ISMAP></A>
     <BR><FONT SIZE="2">Click on graphic to find out more!</FONT></CENTER>

     Where MY_URL is the URL for the HTML document displaying the ad banner. For
     example:

     <CENTER><A
     HREF="http://ad.doubleclick.net/jump/www.iaf.net/htmlchange.htm">
     <IMG SRC="http://ad.doubleclick.net/ad/www.iaf.net/htmlchange.htm"
     WIDTH=468 HEIGHT=60 ISMAP></A>
     <BR><FONT SIZE="2">Click on graphic to find out more!</FONT></CENTER>

 - Tim

Tim Dierks - Software Haruspex - tim@dierks.org

"...when ketchup finally comes out of the bottle, it is going a good 25 miles a
year.... It rolls along at three-thousandths of a mile an hour. Heinz knows the
speed because it has a device called a Bostwickometer, a chutelike contraption
that calculates the speed at which ketchup travels."
 - The New York Times, June 12, 1996

Tim Dierks

tags

participants (1)