The advertizers in printed & broadcast media exercise a great deal of control over the content. E.g., a magazine that gets revenues from tobacco ads isn't likely to run a story about tobacco companies trying to addict kids. That's why you see more anti-tobacco content in broadcast media (who can't run tobacco ads) than in printed media. (And there are cross-ownership restrictions.)

This can be true to certain extent. But if the mag doesn't maintain objectivity, it will kill itself slowly. Same is true of broadcast media. Vipul