From: Ravi Kalakota <kalakota@uts.cc.utexas.edu> Subject: CFP - Electronic Commerce Conference To: www-buyinfo@allegra.att.com Date: Fri, 4 Aug 1995 12:44:28 -0600 (CDT) Cc: kalakota@uts.cc.utexas.edu Mime-Version: 1.0

Call for Participation:

The First International Conference on Electronic Commerce --> Conference Theme: Frontiers of Electronic Commerce <--

We are pleased to announce The First International Conference on Electronic Commerce, which will be held on Monday, October 30 and Tuesday, October 31, 1995, at The University of Texas at Austin's IC2 Institute in Austin, Texas. This conference is designed to address research issues facing academia and industry in the age of electronic commerce. The conference will bring together experts in both academia and business to identify and develop a set of critical issues for research in this area. The dual goals of the conference include shared learning on electronic commerce practices and defining a research agenda which will directly address issues concerning companies today and position them for the challenges of tomorrow.

If you have any questions or need more information, contact: Ravi Kalakota (kalakota@uts.cc.utexas.edu)

or see --> http://cism.bus.utexas.edu/ravi/ecomm.html

We hope you are able to attend this conference. Registration information, speakers list and materials are enclosed.

Conference Summary ------------------------- As the fastest growing facet of the Internet and other component technologies, electronic commerce offers functionality and new ways of doing business that no company can afford to ignore. The basis for moving to an electronic commerce is a belief that electronic markets have the potential to be more efficient in developing new information-based goods and services, finding global customers and trading partners to conduct business. Electronic commerce via the Internet or the next generation network infrastructure -- Information Superhighway -- will change business institutions, operations and products/services as we know today, just as the telephone, TV, fax, e-mail and EDI changed the way businesses and consumers communicate.

This conference is aimed at pushing and provoking electronic commerce research and practice to "go where no firm has ever ventured before." We expect electronic commerce to obsolete much of the accumulated research in business. Instead of merely transforming the way commerce is done today from a non-electronic world to an electronic platform, the new way of commerce will create and demand radical changes in the process, product and promotion to better exploit the digital platform.

It is no longer sufficient for electronic commerce to be viewed as a path- breaking technology. Electronic commerce is already playing an significant role in determining the strategy of today's companies in providing value to external and internal customers. The challenge facing companies is to increase the effectiveness of electronic commerce activities in order to achieve superior business performance. As successful organizations have taken a process- oriented view of their businesses, they will have to re- evaluate the role of the electronic commerce in terms of alignment with corporate goals.

Expanded roles for electronic commerce within the business include activities which support other internal business processes. Questions such as how this activity should be carried out, how electronic commerce should be integrated with other organizational units, and how electronic commerce technology can facilitate the goals of the organization turn out to be complex decisions for executives making these investments.

Likewise, electronic commerce can become a key liaison to customers. These electronic commerce based organizations are increasingly taking on activities which expand the service offerings of the company. An new breed of expertise -- electronic commerce specialists -- is bound to emerge that focuses on creating increased satisfaction and stronger relationships with customers.

However, this emerging electronic marketplace is an unknown and much like the "Wild West" of the past needs to be tamed. The challenge is simple: using emerging technology how do we create a business environment or infrastructure that will ensure efficient electronic markets? What does it take in terms of new organization structures like the network structures facilitated by smart and wireless messaging; new electronic institutions such as brokerages staffed by electronic brokers or agents; new business processes better suited for mass customization, global sourcing and logistics; new financial payment mechanisms and mercantile protocols?

To achieve exploration and exploitation of new frontiers, we need to integrate business concerns with the changing technology. This conference aims at providing this integration by bringing together leading business researchers who specialize in the various facets of electronic markets, namely economics, finance, marketing production and operations management, and technology experts in the industry who are creating the electronic commerce infrastructure. In addition, we are inviting experts who specialize in the WWW browsers, electronic cash, encryption, software agents, MIME- based messaging, EDI and structured documents.

In sum, investments in electronic commerce, whether in time or money, typically introduce far-reaching organizational and technological issues. The outcome of this conference will be a better understanding of the shape, structure, and operation of business in the coming millennium.

We hope you are able to attend this conference. Registration information and materials are enclosed.

The First International Conference on Electronic Commerce

Conference Sponsors --------------------------- -- National Science Foundation (NSF) -- RGK Foundation -- IC2 Institute -- William E. Simon Graduate School of Business Adminstration, The University of Rochester -- Center for Information Systems Management and College and Graduate School of Business The University of Texas at Austin

Who should attend ------------------------ * Academics in information systems, marketing, finance, organizational behavior, and service management concerned with the emerging research topics in the electronic commerce domain. * Software developers and managers in the electronic commerce area * Executives concerned with developments in banking and finance * Executives concerned with providing excellent customer service * Executives who make investments in next generation technology * Executives who develop internal operations support

Arrangements ---------------- Registration ------------- To register for the conference, complete and mail the enclosed registration form along with a check (payable to the RGK Foundation) for the registration fee before October 13, 1995 to the RGK Foundation, 1301 W. 25th Street, Suite 300, Austin Texas 78705

The registration fee is $300 for all attendees. This registration fee covers the banquet on Monday evening, breakfast and lunch on Monday and Tuesday, coffee breaks, conference materials, and scheduled ground transportation to and from the hotel and conference site.

Payment must be made by check or money order payable to the RGK Foundation.

Please complete and mail this registration form along with registration fee before Friday, October 13, 1995 to:

Electronic Commerce Conference RGK Foundation 1301 W.25th Street Suite 300 Austin, TX 78705

Phone: 512-474-9298 Fax: 512-474-6389

Accommodations --------------------- We have reserved a block of rooms at the Red Lion Hotel, 0121 N. I-35. You are responsible for making your own hotel reservations and guaranteeing your room for late arrival if necessary. Please call the RED LION at 512-371-5200 and mention the Electronic Commerce Conference.

List of Speakers ------------------- Dr. Nathaniel Borenstein (First Virtual) -- Electronic Commerce

Win Treese (Open Market) -- Challenges facing Online Commerce

Dr. Clifford Neumann (ISI/USC) -- NetCash and NetCheque -- Electronic Payments

Dr. Arthur Keller (Stanford University and CommerceNet) -- Smart Catalogs and Virtual Catalogs

Dr. Donna Hoffman (Vanderbilt University) -- Hyper-Marketing

Ravi Kalakota (University of Rochester) -- Intermediation and Electronic Brokerages

Dr. Jean-Philippe Favreau -- ECAT -- The Government of the Future -- National Institute of Standards and Technology

Dave Croker -- Internet EDI -- Brandenburg Consulting

Dr. Preston McaFee (MIT) -- FCC Spread Spectrum Auctions using Game Theory

Dr. Andrew Whinston and Dale Stahl (University of Texas at Austin) -- Pricing Internet Services

Smoot Carl Mitchell and John Quarterman (Matrix Organization) -- Internet Service Providers -- Changing Dynamics

Larry Masinter (Xerox Palo Alto Research Center) -- URI, URN and URLs -- Implications for the Digital Libraries

Dan Connolly (W3 Organization) -- The evolution of HTML -- Implications for the Future of the World Wide Web

Dr. Su Shing Chen (National Science Foundation) -- NSF and Electronic Commerce

Dr. Jan Stallert (University of Texas at Austin) -- Supply-chain Management and Electronic commerce

Registration Form --------------------- Name (Please type) __________________________________________________ (Prof., Dr., Mr., Ms., Mrs.) First Last

Title: ______________________________________________________

Organization: ______________________________________________________ _

Address: ______________________________________________________

______________________________________________________ City State Zip Code Country

Telephone: (_____)__________________ Work (_____)_____________Home

Fax: (_____)_______________ Email: _________________________

Which days do you plan to attend? Sunday, Oct.29 ______ (Reception) Monday, Oct.30 ______ (Lunch) Monday, Oct.30 ______ (Banquet) Tuesday, Oct.31 ______ (Lunch)

Registration Fee: Before October 13, 1995 ______ $300 : After October 13, 1995 ______ $350 (Payment must be made by check or money order payable to the RGK Foundation.)

Please complete and mail this registration form along with registration fee before Friday, October 13, 1993 to:

Electronic Commerce Conference RGK Foundation 1301 W.25th Street Suite 300 Austin, TX 78705

Phone: 512-474-9298 Fax: 512-474-6389

----------------- Robert Hettinga (rah@shipwright.com) Shipwright Development Corporation, 44 Farquhar Street, Boston, MA 02131 USA (617) 323-7923 "Reality is not optional." --Thomas Sowell

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