I happen to be in exactly the right location, the Santa Cruz area, from whence this idea originates, but I have no interest in such gimmickry.
I say gimmickry because it is just using Mosaic ("home pizza pages," I guess) to place the order, just as with a cellphone, a fax machine, whatever. Payment is *not* made over the Net.
Ho hum. Sadly, it is already being dubbed "the first case of true Internet commerce." Yeah, like the Coke machines on the Net so many years ago were examples of Internet commerce.
Pure hype. Madison Avenue nonsense. Good for our tabloid generation.
You sound jaded to me Tim. As I have alluded in another post, seems the perfect oportunity for doing some building if one considers it a base system. I have worked on some POS apps for Sears, Pennies, and McDonalds (if you knew how they make the fries you would never eat there again!). At the present time they use the systems for record keeping only. But knowing the big boys as I do (take that one as you want) I suspect they will want to crawl before they walk. First get folks used to using it for order only, then later on add some form of 'shell' where a limited form of credit (purchased off-line) can be used (minimizes if not eliminates spoofing of credit). As the folks get more used to it then add even more features. Sounds a lot like fishing...:) Take care.