17 Dec
2003
17 Dec
'03
11:17 p.m.
At *Visa* International, the answer is: Replace cash with plastic.
Last month, the giant association of card issuers announced it had formed a coalition of banking and technology companies to develop technical standards for a product it dubbed the "Electronic Purse," a plastic card meant to replace coins and bills in small transactions.
Gosh, how many Real Men are going to carry an electronic "purse?"