7-31-95. NYPaper shredder Windows 95 confetti: "Windows of Opportunity for Microsoft." Windows 95 is already creating a stir in markets worldwide, in Washington and on Wall Street. The marketing squad is armed with a $150 million budget to help their new product become the most successful in computer software history. NYT_myr "The Customers: Computer Users Told To Go Slow in Change Of Operating Systems." "There aren't too many reasons to change right now." For Mr. Mott's clients, some of whom have hundreds of PC's, changing to the new operating system would be disruptive and expensive and fraught with the minor technical glitches common in the first iteration of any software. WOA_nag "The Rival: Bracing for a Microsoft Onslaught, Apple Sees No reason to Panic." A growing chorus of pundits and Wall Street analysts has zeroed in on Apple as the biggest potential loser in the wake of the introduction of Windows 95. There is another view within the industry, however, that holds that the computer maker is not in danger. APE_duk "On The Net: The real significance of Windows 95 is reaching the Web with a single click of the mouse." The real significance of Windows 95 is as a distribution vehicle for a simple icon, or symbol, on the computer screen. With the icon, the user connects to the MSN, and from there to the Internet. And that is where the real money lies. RER_edg "Haven't heard of Windows 95? Where have you been hiding?" To introduce Windows 95, the Microsoft Corporation is amassing almost every weapon in the advertising arsenal, like teaser ads to entice consumers into anticipating the computer operating system as much as a Super Bowl or a birthday party. SOP_sud 5 ez: LOG_rol