On Mon, 15 Sep 1997 10:40:30 -0700, you wrote:
At 10:09 AM 9/15/97 -0700, sameer wrote:
Writing the code is no longer enough. The code must be usable by the sheeple to work. How do we do that?
Sell code.
Marketing.
It's not enough to have a great product -- you must also have great marketing. In the case of memewar, you need to get people to want to use something, enough to change their habits, even slightly. The less they need to change, relative to the benefit they get, the better.
PGP/Eudora is a wonderful example of this. All that is needed to use it is one extra step (after install) -- typing your passphrase to sign a message before it is sent. Otherwise, it works the same as it always has. As a side effect, you can right-click to encrypt any file you can see in Explorer. Simple, quick, and usable even by the brain-dead, once you've convinced them TO use it. (And I forgot to bring my key file to work, so my Eudora here is useless for those purposes. Bother.)
Too bad I use Agent. PGP is not out for it. Yea, great marketing works well. Just look at Windows. -Doug ------------------- Douglas L. Peterson mailto:fnorky@geocities.com http://www.geocities.com/SiliconValley/Heights/1271/