Moving beyond "Reputation"--the Market View of Reality

[Gabriel Rocha]

		On Sun, Dec 02, at 12:29PM, Jim Choate wrote:
| Actually not, most folks use reputations to do away with security checks
| they would use othewise. It's a sellers cost cutting measure. If you have
| a 'good' reputation my cost of diong secure and reliable business will
| probably(!!!) be lower.

I know trying to educate you to the ways of the world is a futile
effort, but I can't resist sometimes. How does my great wonderful
reputation reduce the cost of doing business with me? It may well
give me more business, but certainly not chaper business. I don't
care how reliable you are, if you start skimping on security your
reliability goes down in my book. --Gabe

-- 
Churchill, Winston Leonard Spencer --On the eve of Britain's entry
into World War II:
	"If you will not fight for right when you can easily win 
without bloodshed; if you will not fight when your victory will be 
sure and not too costly; you may come to the moment when you will 
have to fight with all odds against you and only a precarious 
chance of survival. There may be even a worse fate. You may have 
to fight when there is no hope of victory, because it is better to 
perish than to live as slaves.