[gmac] Request for Media Topics

[Guy Bunker]

Steve,

The ones I hear about are:
*	Application applicability (apart from within specific niche
markets, and particular niche applications within those niche markets,
there are no grid general applications for 'business')
*	Licensing (from both the vendor and the consumer sides. E.g.
from the vendor side, how do you recognize the revenue if it is
pay-as-you-go. From the consumer side - how do you know if you are
getting a good deal, etc.)
*	Cycle stealing vs. dedicated hardware (Certain markets, e.g.
financial, find it easier to buy hardware specifically for their grid
applications as cycle-stealing from desktops etc, is too risky.)
*	Security (Both within an enterprise and also when data travels
outside.)

Regards,
Guy

-----Original Message-----
From: owner-gmac at ggf.org [mailto:owner-gmac at ggf.org] On Behalf Of Steve
Crumb
Sent: 01 April 2005 22:04
To: gfsg at ggf.org; gfac at ggf.org; gmac at ggf.org
Cc: mark.linesch at hp.com
Subject: [gmac] Request for Media Topics

All,

Mark and I would like to solicit your help to identify a short list of
key 
media topics related to constraints to grid adoption.  As part of our 
increased emphasis on communicating GGF's value, we recently engaged 
Bridgeman Communications, a Boston PR/AR firm, to help us develop
marketing 
materials and enhance GGF's visibility among media and analyst
organizations.

Bridgeman is developing a series of "Media Resource Alerts", which are
an 
alternative to press releases in that they can probe the media's
interest 
in several topics instead of just one.  These alerts include a 3-4
bullet 
list of key topics that the media might want to develop into a story
(and 
would naturally come to GGF for information and advise).

Would you be so kind as to reply with a short list of topics that either

the media is *about to talk about* (in reference to grids and grid 
adoption) OR the media *SHOULD be talking about* as a potential
roadblock 
to grid adoption.

One example that has been in the press recently is the issue of current 
enterprise software licensing schemes that may be challenged when 
enterprises virtualize resources.  The 451 Group recently released a
report 
on this topic.

At this point, we need to resist the temptation to have a white paper or
a 
deep understanding of the topics we suggest, as this can be developed or

other resources tapped to gain the required insight for comment.  We
just 
want to develop a pipeline of topics that you believe are critical
issues 
to grid adoption.

Thank you for your feedback and I will share the results in the near
future.

Thanks,

Steve Crumb
Executive Director, Global Grid Forum
+1 630-252-8610 (Office)
+1 630-915-3324 (Cell)
scrumb at ggf.org 

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