[gmac] Request for Media Topics

[Steve Crumb]

All,

Mark and I would like to solicit your help to identify a short list of key 
media topics related to constraints to grid adoption.  As part of our 
increased emphasis on communicating GGF's value, we recently engaged 
Bridgeman Communications, a Boston PR/AR firm, to help us develop marketing 
materials and enhance GGF's visibility among media and analyst organizations.

Bridgeman is developing a series of "Media Resource Alerts", which are an 
alternative to press releases in that they can probe the media's interest 
in several topics instead of just one.  These alerts include a 3-4 bullet 
list of key topics that the media might want to develop into a story (and 
would naturally come to GGF for information and advise).

Would you be so kind as to reply with a short list of topics that either 
the media is *about to talk about* (in reference to grids and grid 
adoption) OR the media *SHOULD be talking about* as a potential roadblock 
to grid adoption.

One example that has been in the press recently is the issue of current 
enterprise software licensing schemes that may be challenged when 
enterprises virtualize resources.  The 451 Group recently released a report 
on this topic.

At this point, we need to resist the temptation to have a white paper or a 
deep understanding of the topics we suggest, as this can be developed or 
other resources tapped to gain the required insight for comment.  We just 
want to develop a pipeline of topics that you believe are critical issues 
to grid adoption.

Thank you for your feedback and I will share the results in the near future.

Thanks,

Steve Crumb
Executive Director, Global Grid Forum
+1 630-252-8610 (Office)
+1 630-915-3324 (Cell)
scrumb at ggf.org