The most influential book ever written about how to innovate turns 70
   this year. It features no mentions of the word “innovate” and just one
   of “innovation” — its author, advertising executive Alex F. Osborn of
   Buffalo, New York, preferred “creativity” or “imagination.” It is also
   definitely of another era: “In New York, Robert Moses has shown what
   imagination can do,” Osborn gushes. “If parents cannot spare the rod,
   they can at least think of better ways to spank,” he suggests a little
   later. His lists of exercises at the end of every chapter feature gems
   such as:
   I Was Skeptical About Innovation Advice, So I Put It to the Test
   [1]https://www.bloomberg.com/opinion/articles/2023-04-29/i-was-skeptica
   l-about-innovation-advice-so-i-put-it-to-the-test

References

   1. https://www.bloomberg.com/opinion/articles/2023-04-29/i-was-skeptical-about-innovation-advice-so-i-put-it-to-the-test