Blockbuster.com and Apple seem to be trying to rip off New York City
   innovation.
   Apple to Spend $1 Billion a Year on Films to Break Into Cinemas
   [1]https://www.bloomberg.com/news/articles/2023-03-23/apple-to-splash-1
   -billion-a-year-on-films-to-break-into-cinemas
   Apple Inc. (AAPL) plans to spend $1 billion a year to produce movies
   that will be released in theaters, according to people familiar with
   the company’s plans, part of an ambitious effort to raise its profile
   in Hollywood and lure subscribers to its streaming service.

References

   1. https://www.bloomberg.com/news/articles/2023-03-23/apple-to-splash-1-billion-a-year-on-films-to-break-into-cinemas