Take 2
   Replaced Shop Clerk: "Oh, I'm sorry. We're trying to replace your
   universe with one that talks about universe replacement. It's an
   ongoing struggle against people who want to replace universes with ones
   that pretend to not be replaced."
   Victim of Universe Replacement: "0_0 Are you for real?"
   Replaced Shop Clerk: "Well, I am a little off my rocker ever since I
   got these new friends who talk about universe replacement all the time.
   Haven't spoken to my old friends in some time."
   Victim of Universe Replacement: "Uhhhh. What do I need to do."
   Replaced Shop Clerk: "Do you know any zombie lawyers who practice in
   this area? Like, this has to be illegal. But honestly I have no idea.
   My strategy was to join the movement of talking about it while it
   happens. Are you going to check out your items or what?."
   ...
   [calls friend, similar story. might move parts around more. establish a
   norm of talking about it, and describe successful parts of stopping it,
   by changing hard patterns in ways that have been experienced, or
   hilighting workable ones.]