How Jack Dorsey?s Plan to Get Elon Musk to Save Twitter Went South

[Gunnar Larson]

How Jack Dorsey’s Plan to Get Elon Musk to Save Twitter Went South
https://www.bloomberg.com/news/features/2024-02-08/how-jack-dorsey-s-plan-for-elon-musk-to-save-twitter-failed


Elon Musk was growing irritable on Friday evening, Nov. 4, 2022. It had
been just over a week since he’d closed his $44 billion deal for Twitter,
and advertisers were bailing on the company in droves. Many brand-conscious
marketers were worried that Twitter’s historical reputation for nastiness
would return as a result of Musk’s pledge to defeat the “woke mind virus,”
his derisive term for the censorious attitude he felt had sucked the joy
out of his favorite social network.
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