1984: Thread

[grarpamp]

The Psychology Of Manipulation: 6 Lessons From The Master Of Propaganda

https://www.newbraveworld.org/book/propaganda/

https://off-guardian.org/2022/04/26/the-psychology-of-manipulation-6-lessons-from-the-master-of-propaganda/
https://odysee.com/@CoxinatorProductions:2/news-anchors-reading-from-the-exact-same:d
https://www.newbraveworld.org/how-google-and-wikipedia-brainwash-you/
https://www.engadget.com/eu-google-delist-russian-state-media-websites-search-104441509.html
https://www.newbraveworld.org/no-masks-dont-work-ending-the-debate-once-and-for-all/
https://www.newbraveworld.org/mrna-vaccines-eugenics-and-the-push-for-transhumanism/

Edward L. Bernays was an American business consultant who is widely
recognized as the father of public relations. Bernays was one of the
men responsible for “selling” World War 1 to the American public by
branding it as a war that was necessary to “make the world safe for
democracy”.

During the 1920s, Bernays consulted for a number of major
corporations, helping to boost their business through expertly crafted
marketing campaigns aimed at influencing public opinion.

In 1928, Edward Bernays published his famous book, Propaganda, in
which he outlined the theories behind his successful “public
relations” endeavours. The book provides insights into the phenomenon
of crowd psychology and outlines effective methods for manipulating
people’s habits and opinions.

For a book that’s almost 100 years old, Propaganda could not be more
relevant today. In fact, its relevance is a testament to the
unchanging nature of human psychology.

One of the key takeaways of the book is that mind control is an
important aspect of any democratic society. Indeed, Bernays maintains
that without the “conscious and intelligent manipulation of the
organized habits and opinions of the masses”, democracy simply would
not “work”.

    We are governed, our minds molded, our tastes formed, our ideas
suggested, largely by men we have never heard of. This is a logical
result of the way in which our democratic society is organized. Vast
numbers of human beings must cooperate in this manner if they are to
live together as a smoothly functioning society.

According to Bernays, those doing the “governing” constitute an
invisible ruling class that “understand the mental processes and
social patterns of the masses”.

In Propaganda, Bernays draws on the work of Gustave Le Bon, Wilfred
Trotter, Walter Lippmann, and Sigmund Freud (his uncle!), outlining
the power of mass psychology and how it may be used to manipulate the
“group mind”.

    If we understand the mechanism and motives of the group mind, is
it not possible to control and regiment the masses according to our
will without their knowing about it?

I recently explored this topic in an essay about how occult rituals
and predictive programming are used to manipulate the collective
consciousness, influencing the thoughts, beliefs and actions of large
groups of people, resulting in the creation of what occultists call
“egregores”.

Here I have extracted some key insights from Bernays in an attempt to
show how his book Propaganda is, in many ways, the playbook used by
the globalist cryptocracy to process the group mind of the masses.
1. IF YOU MANIPULATE THE LEADER OF A GROUP, THE PEOPLE WILL FOLLOW

Bernays tells us that one of the easiest ways to influence the
thoughts and actions of large numbers of people is to first influence
their leader.

    If you can influence the leaders, either with or without their
conscious cooperation, you automatically influence the group which
they sway.

In fact, one of the most firmly established principles of mass
psychology is that the “group mind” does not “think”, rather, it acts
according to impulses, habits and emotions. And when deciding on a
certain course of action, its first impulse is to follow the example
of a trusted leader.

Humans are, by nature a group species. Even when we are alone, we have
a deep sense of group belonging. Whether they consciously know it or
not, much of what people do is an effort to conform to the ideals of
their chosen group so as to feel a sense of acceptance and belonging.

This exact method of influencing the leader and watching the people
follow has been used extensively throughout the last few years. One
notable instance that comes to mind is the horrendously inaccurate
epidemiological models created by Neil Ferguson, which formed the
basis for Prime Minister Boris Johnson’s lockdown policies.

Once Johnson was convinced of the need to lockdown and mask up, the
people gladly followed.
2. WORDS ARE POWERFUL: THE KEY TO INFLUENCING A GROUP IS THE CLEVER
USE OF LANGUAGE

Certain words and phrases are associated with certain emotions,
symbols and reactions. Bernays tell us that through the clever and
careful use of language, one can manipulate the emotions of a group
and thereby influence their perceptions and actions.

    By playing upon an old cliché, or manipulating a new one, the
propagandist can sometimes swing a whole mass of group emotions.

The clever use of language has been employed throughout the Covid-19
pandemic to great effect. An obvious example of this was when the
definition of “vaccine” was changed to include injections utilising
experimental mRNA technology.

You see, the word “vaccine” is associated in the public mind with a
certain picture – that of a safe, proven medical intervention that is
not only life-saving but absolutely necessary.

If governments had told people to go get their “gene therapies”, the
vast majority of the public would likely question the motives behind
such a campaign; they would feel extremely sceptical because the
phrase “gene therapy” is not associated with the same images, emotions
and feelings as “vaccine”.

The same goes for the word “pandemic”, the definition of which was
also changed. The word “pandemic” is generally associated in the
collective consciousness with fear, death, chaos and emergency
(largely thanks to Hollywood and the myriad virus films it has
released over the years).
3. ANY MEDIUM OF COMMUNICATION IS ALSO A MEDIUM FOR PROPAGANDA

Any system of communication, whether phone, radio, print, or social
media, is nothing more than a means of transmitting information.
Bernays reminds us that any such means of communication is also a
channel for propaganda.

    There is no means of human communication which may not also be a
means of deliberate propaganda.

Bernays goes on to stress that a good propagandist must always keep
abreast of new forms of communication, so that they may co-opt them as
means of deliberate propaganda.

Indeed, systems that most people would associate with freedom of
speech and democracy are none other than means of circulating
propaganda. Facebook fact-checkers, Big Tech censorship and YouTube’s
Covid banners certainly fall into this category.

Other examples of this include the recent algorithm updates made by
various search engines (including Google and DuckDuckGo) to penalize
Russian websites. Although this should come as no surprise (Google has
been engaging in this type of “shadow propaganda” for many years).
4. REITERATING THE SAME IDEA OVER AND OVER CREATES HABITS AND CONVICTIONS

Although Bernays terms this a technique used by the “old
propagandists”, he, nonetheless, recognizes its usefulness.

    It was one of the doctrines of the reaction psychology that a
certain stimulus often repeated would create a habit, or that the mere
reiteration of an idea would create a conviction.

Repeating the same idea or the same “mantra” again and again is a form
of neuro-linguistic programming aimed at instilling certain concepts
or emotions into the subconscious mind. Indeed, people who are feeling
sad or depressed are often advised to repeat to themselves an
uplifting saying or affirmation.

There are many examples of this simple, yet effective, technique being
used to great effect over the last few years. Think Q’s “trust the
plan”, the globalist favourite, “build back better” or the incessant
repetition of that twisted phrase, “trust the science”. Included in
this category are the 24/7-in-your-face death statistics and case
numbers, aimed at promoting the illusion of a pandemic.

There are more obvious examples of this as well, such as news anchors
in different areas all reading from the exact same script.
5. THINGS ARE NOT DESIRED FOR THEIR INTRINSIC WORTH, BUT RATHER FOR
THE SYMBOLS THAT THEY REPRESENT

After studying why people make certain purchasing decisions, Bernays
observed that people often don’t desire something for its usefulness
or value, but rather because it represents something else which they
unconsciously crave.

    A thing may be desired not for its intrinsic worth or usefulness,
but because he has unconsciously come to see in it a symbol of
something else, the desire for which he is ashamed to admit to
himself.

Bernays gives the example of a man buying a car. From the outside, it
may appear as if the man is buying the car because he needs a means of
transport, but in actuality, he is buying it because he craves the
elevated social status that comes with owning a motor vehicle.

This idea, too, applies to the events over the last few years.

For example, masks are a symbol of compliance. Everyone knows they
don’t work but they wear them because of their desire to “fit in”, and
to be seen as an upstanding citizen who follows the rules. Covid-19
injections are also a symbol and many people choose to get them
because they have a desire to avoid being called an “anti-vaxxer” or a
“conspiracy theorist”.
6. ONE CAN MANIPULATE INDIVIDUAL ACTIONS BY CREATING CIRCUMSTANCES
THAT MODIFY GROUP CUSTOMS

Lastly, Bernays tells us that if one wishes to manipulate the actions
of an individual, the most effective way to do so is to create
circumstances that engender the desired behaviour.

    What are the true reasons why the purchaser is planning to spend
his money on a new car instead of on a new piano? […] He buys a car,
because it is at the moment the group custom to buy cars. The modern
propagandist therefore sets to work to create circumstances which will
modify that custom.

For example, why all of a sudden does everyone “stand with Ukraine”?
According to Bernays, it’s not because there is a war going on and
innocent people need our love and support, but rather because it is
the new “group custom” to do so.

The process of altering group customs begins from the top down. In
every nation or social clique, there are leaders, public figures and
influencers. Manipulating those with the most sway eventually filters
down into the public mind. That is why when a celebrity decides to
wear something extravagant on the red carpet, a whole new trend can
arise overnight.

Similarly, at the beginning of the Covid saga and then the
Russia-Ukraine war, the media were quick to circulate stories of
celebs “catching Covid” and urging people to stay home, or public
figures condemning Russian actions and calling for stricter sanctions
(which just so happened to hurt the West more than they hurt Russia).
THE PROPAGANDA PLAYBOOK

The world is a volatile place right now. Things seem to change quickly
and no one knows what might happen next. However, amid all this chaos
there is one thing that has not changed and is unlikely to change any
time soon, and that is human psychology.

Because of this, the tactics used to manipulate people’s thoughts,
beliefs and actions have not changed either. In fact, most of them
were outlined in detail 100 years ago by Edward Bernays in his 1928
book, Propaganda.

That’s right, the Puppet Master’s playbook isn’t a secret. It’s right
there, freely available to anyone who cares to understand how the
powers that be seek to influence them on a daily basis.