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Delta Offered $10,000 To Flyers Willing To Give Up Seats On Oversold Flight

https://www.inc.com/jason-aten/on-this-flight-delta-just-did-something-unheard-of-its-how-every-business-should-treat-its-customers.html
https://www.ktvb.com/video/travel/delta-air-lines-reportedly-offered-10000-to-passengers-in-grand-rapids-to-be-bumped-from-flight/277-7daff3cf-dfa9-4854-9134-e53e244d0764
https://www.yahoo.com/news/flying-july-4-weekend-delta-150036672.html
https://www.cbsnews.com/news/delta-10000-offer-to-switch-flights/
https://www.cnbc.com/2017/04/15/delta-says-it-will-pay-passengers-up-to-nearly-10000-to-leave-seats-on-overbooked-flights.html
https://www.usatoday.com/story/travel/news/2019/04/09/david-dao-doctor-dragged-off-united-flight-speaks-out/3408956002/

Confronted with an overbooked flight last week, Delta flight
attendants channeled Vito Corleone and tried making boarded passengers
an offer they couldn't refuse: Give up your seat and receive the
princely sum of $10,000 in cash, not flight credit.

The shock of that number is compounded by the fact that this wasn't a
long-haul international flight from Atlanta to Johannesburg or LAX to
Sydney.

We're talking about a 90-minute hop from Grand Rapids to Minneapolis.

The episode first gained public attention via a first-person account
by Inc. tech columnist Jason Aten.

Flight attendants were looking for eight people to change flights to a
later date.

     "If you have Apple Pay, you'll even have the money right now,"
Aten says one of them declared.

Another passenger, Todd McCrumb, told KTVB that Delta's bid started at
$5,000, a sum that likely would've generated headlines on its own if
things had stopped there. He said the offer sounded so far-fetched he
asked fellow passengers if the crew was joking.

The juicy offer came as the airline industry is beset with
cancellations and delays driven by a shortage of pilots and
understaffing at the FAA. Seeking to minimize problems during the July
4 weekend, Delta this week offered customers the option to rebook
without change fees or even fare differences.

Apparently not wanting to show its cards to future travelers, Delta
declined various media outlets' requests for comment on the specific
$10,000 offer.

Speaking more generally, a spokesperson told CBS MoneyWatch:

    "The ability to provide compensation on full flights empowers our
employees' efforts to care for customers and get aircraft out on
time."

In 2017, CNBC reported that Delta had boosted the limit for
enticements for "voluntary denied boardings."

At that time, the standard limit became $2,000, but the real maximum -
subject to various rules and authorizations from management - grew to
$9,950.

That Delta policy change came after a spectacular, reputation-bruising
episode in which a seated United Airlines passenger, 69-year old Dr.
David Dao, refused to relinquish his seat in favor of an airline
employee who needed to fly. He was violently removed, with cell phone
video capturing his bloody face and broken eyeglasses. According to
his lawyers, Dao's was concussed, had a broken nose and lost two
teeth.

Dao, a lung specialist, told USA Today he refused because he was about
to oversee the opening of a clinic he founded to serve veterans, as
his way of expressing gratitude to service members: The U.S. Navy
plucked Dao from the ocean as he fled Communist Vietnam some 44 years
earlier.

At first, United's CEO called Dao "disruptive and belligerent," but
apologized after public uproar. Dao sued and received an undisclosed
settlement. We're guessing it was far north of $10,000.