https://www.abc.net.au/news/science/2021-12-23/bored-ape-yacht-club-bayc-nft-jenkins-the-valet-cracks-hollywood/100705292 These sort of NFT moves don't just track popular culture since an 8k investment in Shibe Inu crypto-currency ballooned into hundreds of millions within a year. There's money in meme muck.