SW That Elected Trump Based On SW That Elected Obama

Karl gmkarl at gmail.com
Wed Apr 14 08:33:38 PDT 2021

> narratives were his weapons. First we used focus groups and qualitative observation to unpack the perceptions of a given population and learn what people cared about—term limits, the deep state, draining the swamp, guns, and the concept of walls to keep out immigrants were all explored in 2014, several years before the Trump campaign. We then came up with hypotheses for how to sway opinions. CA tested these hypotheses with target segments in online panels or experiments to see whether they performed as the team expected, based on the data. We also pulled Facebook profiles, looking for patterns in order to build a neural network algorithm that would help us make predictions.
> A select minority of people exhibit traits of narcissism (extreme self-centeredness), Machiavellianism (ruthless self-interest), and psychopathy (emotional detachment). In contrast to the Big Five traits found in everyone to some degree as part of normal psychology—openness, conscientiousness, extroversion, agreeableness, and neuroticism—these “dark triad” traits are maladaptive, meaning that those who exhibit them are generally more prone to antisocial behavior, including criminal acts. From the data CA collected, the team was able to

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