The $24B Secret Telco Data Biz

grarpamp grarpamp@gmail.com
Wed Oct 28 00:45:53 PDT 2015


http://adage.com/article/datadriven-marketing/24-billion-data-business-telcos-discuss/301058/
SAP's Consumer Insight 365 ingests regularly updated data representing
as many as 300 cellphone events per day for each of the 20 million to
25 million mobile subscribers. SAP won't disclose the carriers
providing this data. It "tells you where your consumers are coming
from, because obviously the mobile operator knows their home
location,"

Us... 10 more, you... fuct.


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