a    n e w    m a n a g e m e n t    s e r i e s    f r o m    nab
   Effective, efficient management of all kinds of new digital content is
   becoming crucial for television groups and stations in the digital age.
   [1][3911.jpg] EXECUTIVE
   TECHNOLOGY
   BRIEFING
   This clear, concise report addresses emerging technologies designed to
   capture, archive, retrieve, repurpose, and format digitally enhanced
   "rich" content. This publication is the first of its kind to examine
   the "digital assembly line" for content creation and distribution.

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     Also available in this series
     [3]NEXT-GEN TV & RADIO:
     Digital TV & Radio, Net Streaming, iTV, Datacasting, Smart TVs, and
     more

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   [6]Digital Content Management covers Media Asset Management (MAM) of
   the programming production processes that occur prior to distribution
   as well as Content Managment (CM) system that focus on the distribution
   process, the grooming, formatting, protecting, and tracking of digital
   material that is transmitted to third parties and consumers outside the
   protective enclosure of a digital production facility's firewall. When
   skillfully managed to work together, DCM technologies and systems will
   enable broadcasters to exploit new opportunities in the digital era and
   derive additional revenue from the valuable programming they now
   produce and will seek to expand in the DTV area.

References

   1. http://www.nab.org/nabstore/product.asp?pf_id=3911&dept_id=112
   2. http://www.nab.org/nabstore/product.asp?pf_id=3911&dept_id=112
   3. http://www.nab.org/nabstore/product.asp?pf_id=3909&dept_id=112
   4. http://www.nab.org/
   5. http://www.nab.org/nabstore/
   6. http://www.nab.org/nabstore/product.asp?pf_id=3911&dept_id=112