Last Friday in Union County (NJ) Superior Court in Elizabeth, the
   operator of [1]www.NewWorldCoffeeFraud.[2]com won a solo victory
   against three sets of lawyers when he convinced the judge not to issue
   a TRO against his corporate disparagement site.
   New World Coffee a NJ-based coffee and bagel franchise company was
   represented by
   PIPER MARBURY RUDNICK & WOLFE LLP (the Washington DC firm that
   represented AOL in its anti-spam litigation), RABINOWITZ, TRENK,
   LUBETKIN & TULLY (a NJ firm), as well as New World Coffee's General
   Counsel.
   The company made a series of claims in seeking a TRO including breach
   of franchise agreement by franchisees who are supposedly  saying unkind
   things about it.  It is also claiming that the domain names
   newworldcoffefraud.com and newworldfraud.com are likely to confuse
   innocent surfers looking for coffee (dilution).  There was also and
   Anti-Cybersquatting Act claim.
   The judge didn't seem too concerned about the contract claims but was
   initially inclined to block the defendant's use of domain names for
   dilution and cybersquatting. But once the defendant presented a whois
   list of the hundreds of domain names containing the words "new world"
   (New World Coffee does not control newworld.com, .org, or .net) she
   dismissed the cybersquatting argument.  Dilution was thrown out after
   the defendant argued that all of the cited cases involved domain names
   that were initially confusing versions of trademarks
   (jews-for-jesus.org, plannedparenthood.org, etc.)  The judge agreed
   that even the most casual viewer would not confuse
   newworldcoffeefraud.com with the trademark holder's site.
   The underlying case is still active and plaintiffs are seeking early
   discovery to see if they can uncover the defendant's sources.  He is
   defending using the NJ shield law for journalists.
   Any New Jersey lawyers interested in the case?
   DCF

   ----
   "Di-electrical materialism dooms the Ancien Regime, the Treaty of
   Westphalia, the Communist International, the whole shooting match"

References

   1. http://www.newworldcoffeefraud.com/
   2. http://www.newworldcoffeefraud.com/