Its already got its sound
   down,now...http://www.theinquirer.net/?article=4860
   SONY HAS OFFICIALLY announced its own digital rights management
   technology, OpenMG X.
   Meeja companies keen to implement some way of limiting the use of
   digital content - generally video and music are also competing for the
   standard way of managing digital rights. Microsoft is making strenuous
   efforts in this area but Sony with its interest in producing the video
   and music people may be tempted to pirate is determined to establish
   itself as the standard setter.
   According to Sony, OpenMG X" consists of the following software
   modules:
   1. An encoding module which adds digital rights management information,
   such as the number of times content was copied or played, to
   music/movie content and converts them into code at the distributors'
   end.
   2. A server module which distributes digital rights management
   information on content to the users' end.
   3. A client module for developing application software compatible with
   "OpenMG X"
   Sony says that as "both a hardware manufacturer and content/service
   provider," it is seeking "to connect content producers and end users in
   providing range of services that distribute high-value content in a
   secure environment."
   Sony says the technology can be applied to mobile phones and PCs as
   well as its own digital Walkman and PlayStation2 products and wants to
   leverage its position the console and consumer electronics king to
   persuade content makers to sign up to its system.
   It says that, since OpenMG X" as an open platform technology, it should
   support the secure distribution of content. It says it is considering
   licensing this technology to hardware manufacturers and software
   vendors.
   Also Sony is appealing a 'zones' crack down here in OZ.