Russia: Subliminal media manipulation? Russia's Deputy Media Minister
   Valerii Sirozhenko has announced that his agency has set up special
   devices capable of detecting the illegal use of the so-called "25th
   frame" to send subliminal messages to television viewers, Russian
   agencies reported.
   Sirozhenko claimed that many channels use the 25th frame, and if such
   usage is proven by the new equipment, they will be subject to stiff
   fines or the revocation of their broadcasting licenses. He also
   mentioned that the practice was used in the Soviet era "for unclear
   reasons."
   On June 27 Sirazhenko warned "some TV stations" who his office "know
   are using subliminal" advertising. Sirazhenko says has only been once
   case of a television station being caught. Two years ago, reported the
   Moscow Times, the Press Ministry said Yekaterinburg broadcaster ATN was
   trying to mesmeriee its viewers with an undetectable "watch only ATN"
   command.
   According to popular legend, in the 1950s, tests in cinemas in the
   United States using an undetectable 25th frame with an advertising
   slogan, such as "eat popcorn, drink Coke" resulted in significant
   increases in consumption of both. Movies recorded on film are normally
   shown at 24 frames per second, the speed with which the human eye
   recognizes fluent motion
   The concept of so-called 'subliminal advertising' has been widely
   deried in recent years, though the practice, effective or otherwise, is
   still illegal in Russia and the US.
   RFE Radio Liberty report.
   Snopes.com 'urban legends' pages on subliminal advertising.
   The row over subliminal advertising during the 2000 US presidential
   elections.
   FROM
   [1]http://www.indexonline.org/indexindex/20020809_russia.[2]shtml

References

   1. http://www.indexonline.org/indexindex/20020809_russia.shtml
   2. http://www.indexonline.org/indexindex/20020809_russia.shtml