CPM and other advertising terms

SueMathis-suzanna27 at artlover.com SueMathis-suzanna27 at artlover.com
Tue Dec 10 11:45:29 PST 2019


>From:  Peter A Steeves   - logical at idirect.com
>Subject:  What does CPM mean?   (Issue #443)
>
>Please tell me what does CPM mean?  I cannot even guess.

Hello Peter,

CPM is a term used in advertising, and there are other acronyms
you'll run across when looking into advertising.  These terms are
basically universal, meaning they are used in both offline and
online advertising.  Here are some of the more common ones:

CPM - Cost Per Thousand.  If you are buying advertising based
on the number of subscribers, it will be on a CPM basis.
CPC - Cost Per Click.  An example of this would be the pay
search engines.
CPA - Cost Per Action.  Buying advertising based on the number
of responses.  Responses could be a number of things, like filling
out a form, all the way to an actual purchase.  The cost of this
would be much, much higher than buying advertising based on
CPM or CPC.

I hope this helps in your search for advertising.

Sue
suzanna27 at artlover.com

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>>>>>> MEMBER *REVIEWS* <<<<<<

Visit these sites, look for what you like and any suggestions
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And, after reviewing three sites, your web site will be added to
the list! It's fun, easy, and it's a great opportunity to give
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SITES TO REVIEW:

Site #144:  http://www.tpcenterprises.com/
info at tpcenterprises.com

Site #145:   http://www.worldwidewebproductions.com
Len Seider
wORLDwIDEwEBPros at cs.com

Site #146:  http://www.candlecreations.com
Melissa Kalmbach
melscandles at msn.com

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Janice Holton
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~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~


SITE  REVIEWED!

Comments on Site #143:
http://www.selltheworldonline.com/default2.asp?ref=1282
gofreet at yahoo.com.au
~~~~

Selltheworldonline.com was very difficult to follow.  There was
much too much going on the first page and the frames on the
right weren't working at all.  Breaking it up and helping me get
where I need to go would be much better.
~~~~

I have my internet explorer browser set to the second to
smallest size text, and your text still seemed very big.  It also
was hard to tell what was the most important information
with all the different font colors and sizes.  Some uniformity
is needed on the home page with the text.

On the program details page the text was to close to the left
border. The 'third' point was not in line with the others. The
steps to follow were good directions, but again the text was
not uniform in size.  Also, for step one it would have been
helpful to have a link right after to join the STWO program.
And, why have the steps to follow on both the program
page and a separate steps to follow page?
~~~~

On the right track. Layout looks good. Maybe make the font
in the middle table a bit smaller so the page doesn't look
overwhelmed.  Using header tags will help also, i.e.  <H3></H3>
~~~~

There is a lot of information on this site, and that might scare
some people away.  But, reading over the information the
program sounds pretty good.  I think it would help to see
comments direct from Alex Shaw on how this is working and
if the whole site has only been viewed 21,000 times I'd like to
know when the program started.

The link to 'today's special' in the upper right hand corner
was very difficult to see, being black on dark blue background.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
______________________________________________________
moderator: Amy Mossel:  Moderator at AEOpublishing.com
posting:  MyInput at AEOpublishing.com
______________________________________________________

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	<td width="525" bgcolor="#CCCCCC"> <font face="Verdana,Geneva,Arial,Helvetica,sans-serif" size="5" color="#870000">Your Membership Exchange, Issue #444</font></td>
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		<p><p>>> Q & A
<br>   QUESTIONS:
<br>     - How do I increase my screen resolution?
<br>   ANSWERS:
<br>     - What does CPM mean?
<br>         S. Mathis: CPM and
other advertising terms
<p>>> MEMBER SHOWCASES
<p>>> MEMBER *REVIEWS*
<br>     - Sites to Review: #144, #145, #146 
& #147!
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<br><i>Submit your questions & answers to <a href="mailto:MyInput at AEOpublishing.com">MyInput at AEOpublishing.com</a></i>
<p><b>QUESTIONS:</b>
<p>From: 3diaz23 at msn.com
<br>Subject:  How do I increase my screen resolution?
<p>What  can  I  do  to  increase  my 
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<br>I  want  to  increase  it  to  800x600
SVGA  display  configuration.
<p>3diaz23 at msn.com
<br> 
<p>ANSWERS:
<p>From:  Sue Mathis   - suzanna27 at artlover.com
<br>Subject:  CPM and other advertising terms
<p>>From:  Peter A Steeves   - logical at idirect.com
<br>>Subject:  What does CPM mean?   (Issue #443)
<br>>
<br>>Please tell me what does CPM mean?  I cannot even guess.
<br> 
<br>Hello Peter,
<p>CPM is a term used in advertising, and there are other acronyms
<br>you'll run across when looking into advertising.  These terms
are
<br>basically universal, meaning they are used in both offline and
<br>online advertising.  Here are some of the more common ones:
<p>CPM - Cost Per Thousand.  If you are buying advertising based
<br>on the number of subscribers, it will be on a CPM basis.
<br>CPC - Cost Per Click.  An example of this would be the pay
<br>search engines.
<br>CPA - Cost Per Action.  Buying advertising based on the number
<br>of responses.  Responses could be a number of things, like filling
<br>out a form, all the way to an actual purchase.  The cost of this
<br>would be much, much higher than buying advertising based on
<br>CPM or CPC.
<p>I hope this helps in your search for advertising.
<p>Sue
<br>suzanna27 at artlover.com
		<p><p>______________________________________________________
<p>>>>>>> <b>WEBSITE SHOWCASES</b> <<<<<<
<p><i>Examine carefully - those with email addresses included WILL</i>
<br><i>trade links with you, you are encouraged to contact them. And,</i>
<br><i>there are many ways to build a successful business. Just look at</i>
<br><i>these successful sites/programs other members are involved in..</i>
<br>-------------------------------------------------
<p>Affiliates of the World!
<br>Top rated affiliate programs, excellent business
<br>opportunities, great marketing resources and free
<br>advertising for you! Visit the site to trade links.
<br><a href="http://www.affiliates.uk.com">http://www.affiliates.uk.com</a>
<br>Trade Links - <a href="mailto:adrianbold at affiliates.uk.com">adrianbold at affiliates.uk.com</a>
<br>-------------------------------------------------
<p>INCREASE YOUR INTERNET PROFITS
<br>Being an "affiliate" isn't just slapping a banner on your
<br>site. Learn all the secrets of getting extra cash from your
<br>site, without a product to sell!
<br><a href="http://activemarketplace.com/w.cgi?winning-8886">http://activemarketplace.com/w.cgi?winning-8886</a>
<br>-------------------------------------------------
<p>     *** FREE MP3 PLAYER ***
<br>FREE Sony MP3 Digital Stereo Player & More
<br>Everything is FREE at iRewards
<br><a href="http://www.adreporting.com/at.cgi?a=156074&e=/3/">http://www.adreporting.com/at.cgi?a=156074&e=/3/</a>
<br>-------------------------------------------------
<p><i>If you have a product, service, opportunity and/or quality</i>
<br><i>merchandise that appeals to people worldwide, reach your</i>
<br><i>target audience!</i>
<p><i>For a fraction of what other large newsletters charge you</i>
<br><i>can exhibit your website here for only $8 CPM. Why?...</i>
<br><i>Because as a valuable member we want you to be successful!</i>
<br><i>Order today - Exhibits are limited and published on a</i>
<br><i>first come, first serve basis. <a href="http://bannersgomlm.com/ezine">http://bannersgomlm.com/ezine</a></i>
<br>
		<p><br>______________________________________________________
<p>>>>>>> <b>MEMBER *REVIEWS*</b> <<<<<<
<p>Visit these sites, look for what you like and any suggestions
<br>you can offer, and send your critique to MyInput
<br>And, after reviewing three sites, your web site will be added to
<br>the list! It's fun, easy, and it's a great opportunity to give
<br>some help and receive an informative review of your own site.
<br>Plus, you can also win a chance to have y our site chosen for
<br>a free website redesign. One randomly drawn winner each month!
<br> 
<p><b>SITES TO REVIEW:</b>
<p>Site #144:  <a href="http://www.tpcenterprises.com/">http://www.tpcenterprises.com/</a>
<br>info at tpcenterprises.com
<p>Site #145:   <a href="http://www.worldwidewebproductions.com">http://www.worldwidewebproductions.com</a>
<br>Len Seider
<br>wORLDwIDEwEBPros at cs.com
<p>Site #146:  <a href="http://www.candlecreations.com">http://www.candlecreations.com</a>
<br>Melissa Kalmbach
<br>melscandles at msn.com
<p>Site #147:  <a href="http://www.passionforperfume.com">http://www.passionforperfume.com</a>
<br>Janice Holton
<br>janice at passionforperfume.com
<br>~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
<br> 
<p><b>SITE  REVIEWED!</b>
<p>Comments on Site #143:
<br><a href="http://www.selltheworldonline.com/default2.asp?ref=1282">http://www.selltheworldonline.com/default2.asp?ref=1282</a>
<br>gofreet at yahoo.com.au
<br>~~~~
<p>Selltheworldonline.com was very difficult to follow.  There was
<br>much too much going on the first page and the frames on the
<br>right weren't working at all.  Breaking it up and helping me get
<br>where I need to go would be much better.
<br>~~~~
<p>I have my internet explorer browser set to the second to
<br>smallest size text, and your text still seemed very big.  It also
<br>was hard to tell what was the most important information
<br>with all the different font colors and sizes.  Some uniformity
<br>is needed on the home page with the text.
<p>On the program details page the text was to close to the left
<br>border. The 'third' point was not in line with the others. The
<br>steps to follow were good directions, but again the text was
<br>not uniform in size.  Also, for step one it would have been
<br>helpful to have a link right after to join the STWO program.
<br>And, why have the steps to follow on both the program
<br>page and a separate steps to follow page?
<br>~~~~
<p>On the right track. Layout looks good. Maybe make the font
<br>in the middle table a bit smaller so the page doesn't look
<br>overwhelmed.  Using header tags will help also, i.e.  <H3></H3>
<br>~~~~
<p>There is a lot of information on this site, and that might scare
<br>some people away.  But, reading over the information the
<br>program sounds pretty good.  I think it would help to see
<br>comments direct from Alex Shaw on how this is working and
<br>if the whole site has only been viewed 21,000 times I'd like to
<br>know when the program started.
<p>The link to 'today's special' in the upper right hand corner
<br>was very difficult to see, being black on dark blue background.
<br>~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
<br>______________________________________________________
		<p><br>moderator: Amy Mossel  <a href="mailto:Moderator at AEOpublishing.com">Moderator</a>
<br>posting:   <a href="mailto:MyInput at AEOpublishing.com">MyInput at AEOpublishing.com</a>
<br>______________________________________________________
<p>Send posts and questions (or your answers) to:
<br>   <a href="mailto:MyInput at AEOpublishing.com">MyInput at AEOpublishing.com</a>
<br>Please send suggestions and comments to:
<br>   <a href="mailto:Moderator at AEOpublishing.com">Moderator at AEOpublishing.com</a>
<p>To change your subscribed address, send both new
<br>and old address to <a href="mailto:Moderator at AEOpublishing.com">Moderator at AEOpublishing.com</a>
<br>See below for unsubscribe instructions.
<p>Copyright 2001 AEOpublishing
<p>----- End of Your Membership Exchange
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