How to Stop Junk E-Mail: Charge for the Stamp

[Tyler Durden]

Well, basically it's pretty simple. Someone will eventually recognize that 
the idea has a lot of economic potential and they'll go to Sand Hill and get 
some venture funds. 6 months later you'll be able to sign up for "Spam 
Mail". Eventually the idea will spread and Spammers, who are already 
squeezed via Men With Guns, will start running out of options and so will be 
willing to pay, for instance, 1 cent per email. After that, of course, the 
price will likely go up, except for crummier demographics that are willing 
to read email for 1 cent/spam.

Actually, this points to why Spam is Spam...Spam is Spam because it has zero 
correlation to what you want. Look at Vogue, etc...it's a $10 magazine 
consisting mostly of advertisements, but they're the advertisements women 
want. Pay-to-Spam will work precisely because it will force Spammers to 
become actual marketers, delivering the right messages to the right 
demographics..in that context the Price to send spam is a precise measure of 
Spammers lack-of-marketing savvy and/or information. Hell, if they're good 
enough at it they'll probably get women to pay THEM to spam 'em.

-TD

>From: Barry Shein <bzs at world.std.com>
>To: "Tyler Durden" <camera_lumina at hotmail.com>
>CC: bzs at world.std.com, rah at shipwright.com, cryptography at metzdowd.com,   
>cypherpunks at al-qaeda.net
>Subject: Re: How to Stop Junk E-Mail: Charge for the Stamp
>Date: Wed, 16 Feb 2005 20:12:59 -0500
>
>
>And how do you fund all this, make it attain an economic life of its
>own?
>
>That's the big problem with all micropayment schemes. They sound good
>until you try to work the business plan, then they prove themselves
>impossible because it costs 2c to handle each penny. And more if
>issues such as collections and enforcement (e.g., against frauds) is
>taken into account.
>
>This is why, for example, we have a postal system which manages
>postage, rather than some scheme whereby every paper mail recipient
>charges every paper mail sender etc etc etc.
>
>On February 16, 2005 at 12:38 camera_lumina at hotmail.com (Tyler Durden) 
>wrote:
>  > Wrong. We already solved this problem on Cypherpunks a while back.
>  >
>  > A spammer will have to pay to send you spam, trusted emails do not. 
>You'll
>  > have a settable Spam-barrier which determines how much a spammer has to 
>pay
>  > in order to lob spam over your barrier (you can set it to 'infinite' of
>  > course).
>  >
>  > A new, non-spam mailer can request that their payment be returned upon
>  > receipt, but they'll have to include the payment unless you were 
>expecting
>  > them.
>  >
>  > This way, the only 3rd parties are those that validate the 
>micropayments.
>  >
>  > -TD
>  >
>  > >From: Barry Shein <bzs at world.std.com>
>  > >To: "R.A. Hettinga" <rah at shipwright.com>
>  > >CC: cryptography at metzdowd.com, cypherpunks at al-qaeda.net
>  > >Subject: Re: How to Stop Junk E-Mail: Charge for the Stamp
>  > >Date: Tue, 15 Feb 2005 17:29:05 -0500
>  > >
>  > >Oh no, the idiotic penny black idea rides again.
>  > >
>  > >Like the movie "War Games" when a young Matthew Broderick saves the
>  > >world by causing the WOPR computer to be distracted into playing
>  > >itself tic-tac-toe rather than launching a pre-emptive nuclear strike.
>  > >
>  > >It was a MOVIE, made in 1983 nonetheless, get over it.
>  > >
>  > >More seriously, what attracts people to this penny black idea is that
>  > >they realize that the only thing which will stop spammers is to
>  > >interject some sort of economic constraint. The obvious constraint
>  > >would be something like stamps since that's a usage fee.
>  > >
>  > >But the proposer (and his/her/its audience) always hates the idea of
>  > >paying postage for their own email, no, no, there must be a solution
>  > >which performs that economic miracle of only charging for the behavior
>  > >I don't like! An economic Maxwell's demon!
>  > >
>  > >So, just like the terminal seeking laetrile shots or healing waters,
>  > >they turn to not even half-baked ideas such as penny black. Don't
>  > >charge you, don't charge me, charge that fellow behind the tree!
>  > >
>  > >Oh well.
>  > >
>  > >Eventually email will just collapse (as it's doing) and the RBOCs et
>  > >al will inherit it and we'll all be paying 15c per message like their
>  > >SMS services.
>  > >
>  > >I know, we'll work around it. Of course by then they'll have a
>  > >multi-billion dollar messaging business to make sure your attempts to
>  > >by-step it are outlawed and punished. Consider what's going on with
>  > >the music-sharing world, as another multi-billion dollar business
>  > >people thought they could just defy with anonymous peer-to-peer
>  > >services...
>  > >
>  > >The point: I think the time is long past due to "grow up" on this
>  > >issue and accept that some sort of limited, reasonable-usage-free,
>  > >postage system is necessary to prevent collapse into monopoly.
>  > >
>  > >--
>  > >         -Barry Shein
>  > >
>  > >Software Tool & Die    | bzs at TheWorld.com           |
>  > >http://www.TheWorld.com
>  > >Purveyors to the Trade | Voice: 617-739-0202        | Login: 
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>  >
>
>--
>         -Barry Shein
>
>Software Tool & Die    | bzs at TheWorld.com           | 
>http://www.TheWorld.com
>Purveyors to the Trade | Voice: 617-739-0202        | Login: 617-739-WRLD
>The World              | Public Access Internet     | Since 1989     *oo*