reputation capital in rodentia

[David Honig]

Ground squirrels maintain reputations.  Scientists played
back alarm calls both with (to enhance) and without (to
degrade) different individuals' calls.  After 10 false
alarms, that call was ignored; but the high S/N call
caused alarms even without the threat (a stuffed badger)
being present.

J Hare, B Atkins, Behav Ecol & Sociobio
reported in Sci News 160 p 312