Investors Edge Newsletter

InvestorsEdge bounce-investorsedge-1655339 at lyris.investorsedge.net
Tue Jul 24 16:40:20 PDT 2001


 [BG Capital Group]

   July 24, 2001                                              Volume 1 Issue 6
                                     [Image]


             Dear Investor:

                   The Stewart Report, A Prestigious West Coast
              Newsletter, Initiates Coverage Of The Neptune Society
                     And Issues A 'Strong Buy' Press Release

               The Stewart Report is a special situations financial
              newsletter that has been the focus of feature stories
                 in Barron's, Money magazine, The New York Times,
               Investor's Business Daily, Entrepreneur magazine and
                                    Fortune.

              "We are excited to have garnered the attention of The
                                Stewart Report."
                                  Marco Markin
                      CEO & President of the Neptune Society
             --------------------------------------------------------

             --------------------------------------------------------
                              FOR IMMEDIATE RELEASE

             COMPANY CONTACT:
             Gary R. Loffredo, Director
             (800) 535-7935

              Neptune Society Leads As Death-Care Stocks Buck Market
                                      Trend

             DANA POINT, Calif., July 24 /PRNewswire/ -- In recent
             weeks, one of the market's most progressive sectors has
             been the death-care industry with national mortuary
             chains such as Service Corp International, Carriage
             Services and Stewart Enterprises, Inc. having risen to
             within a few points of their 52-week highs.

             However, it's The Neptune Society  (OTC Bulletin Board:
             NTUN),  the nation's only cremation specialist and the
             only death-care provider with a brand name familiar to
             consumers nationwide that seems to be at the forefront
             of the latest move, allowing it to buck today's
             downdrafts in both the Dow Jones Industrial and Nasdaq
             Composite averages.  Neptune's price resiliency and
             strong volume have been attributed by some observers to
             The Stewart Report, a West Coast research letter that
             initiated coverage on the stock this week.  Moreover,
             Stewart believes expanding awareness of Neptune's
             intention to list on a senior exchange will carry the
             stock higher still.

             The Stewart Report's analysis of The Neptune Society
             highlights its niche opportunity in the marketing of
             pre-need cremation services, payments for which have
             generated a rapidly growing company trust fund that
             presently totals more than $40 million. Analyst J.
             David Stewart says the trust fund which has already
             endowed the Neptune network with a 13-year backlog of
             business in the midst of its best operating year ever,
             will likely grow to $99 million by year-end 2005.
             Stewart also sees a string of steadily improving
             operational years, thanks to a diverse set of
             socio-economic factors presently coming into play.
             These include the aging baby boomer population, the
             expanding geographical range of American families, new
             consumer attitudes towards land usage as it relates to
             traditional casket funerals, and an increasing cost
             consciousness in death-care planning.

             Safe Harbor
             This press release may contain forward-looking
             statements within the meaning of Section 27A of the
             Securities Act of 1933, as amended, and Section 21E of
             the Securities Exchange Act of 1934, as amended.
             Readers/Investors are cautioned that the
             forward-looking statements are inherently uncertain,
             including statements related to the Company's business
             strategy, success of its acquisitions, its ability to
             implement its current business and growth strategies,
             the ability to implement acquisitions and start up
             offices into its existing operations, its ability to
             obtain sufficient financing to fund its proposed
             growth, the Company's ability to develop its brand name
             and effectively market its services and the Company's
             expectations for future success.  Actual performance
             and results of operations may differ materially from
             those projected or suggested.  The forward-looking
             statements contained herein represent the Company's
             judgment as of the date of this release, and the
             Company cautions the reader not to place undue reliance
             on such statements.  These forward-looking statements
             should not be reprinted, reiterated nor considered an
             inducement for investment.

             About The Neptune Society
             Headquartered in Burbank, CA., The Neptune Society Inc.
             is one of North America's largest cremation
             specialists, and is the only publicly traded company
             dealing solely in cremation services. The Neptune
             Society, operating for nearly three decades with
             locations in California, Florida, New York, Washington,
             Iowa, Oregon and Arizona has provided thousands of
             cremation services and currently has close to 60,000
             active contracts and nearly $40 million in trust in its
             unique Pre-Need program. The Neptune Society's goal is
             to provide a simple, dignified and economic alternative
             to the traditional funeral burial service system.
                                      ###

             --------------------------------------------------------

             --------------------------------------------------------

                         Highlights Of The Stewart Report

                       *** Key Investment Considerations ***

             The Neptune Society® is positioned for the market
             maturation of the "Baby Boomers" and the "Graying of
             America."

             A compelling value proposition for cremation is its
             simple; the average funeral runs from $10-15,000 and
             the average cremation runs $1-3,000. That's a $9-12,000
             spread.

             The $15 billion death-care industry has recently
             survived a five-year shake-out by attrition,
             acquisition, or merger that has left the U.S. with only
             four publicly traded chains and 22,000 independent
             mortuary operators. The Neptune Society is the only
             public "pure play" in the cremation segment of the
             death-care services industry and the company benefits
             from extensive goodwill from its reputation and high
             visibility brand name built during its 27-year
             history.

             The Neptune Society received a 'Strong Buy'
             recommendation from J. David Stewart of The Stewart
             Report with the stock under $8 and a 6-12 month target
             price of $17.50.

             The Neptune Society has 18 locations in 7 states with
             strategic growth initiatives to add to those numbers in
             2001 as they expand to meet demographic concentrations.
             The company also has a dedicated "call center" with 20
             telemarketers in Tempe, AZ.

             The Neptune Trust Fund to facilitate 60,000 'Pre-Need'
             contracts sold and not fulfilled  approximately $40
             million strong. It is estimated the Trust will reach
             $99 million by 2005.

             "The Neptune Society offers the industry's best price
             leverage due to its petite market cap of less than $50
             million."

             To date, 2001 is breaking all company records with
             estimated gross sales for the year at $18 million, new
             'Pre-Need' contract sales estimated at 10,000, and
             'At-Need' sales and administrative fees coming from an
             estimated 7,000 fulfillments.

             --------------------------------------------------------

                                 Recent Events
                             Of The Neptune Society

             Cremation service revenues were $2,242,000 for the
             three months that ended March 31, 2001 compared to
             $1,328,000 in 2000, nearly double the same period last
             year.

             The Neptune Society provided 6,639 cremations in 2000
             and has already provided 5,098 in the first five months
             of 2001, that is double the same period last year with
             a very conservative projected total for 2001 to be
             approximately 7,400.

             The Neptune Society's new management team, assembled
             since 1999, has substantial industry expertise. The
             management has implemented a multi-pronged marketing
             strategy focused on selling "Pre-Need" cremation plans.
             Including direct sales over their Web site, the
             strategy also includes direct mail of approximately six
             million pieces being sent in 2001 and the support of
             five sales managers with approximately 200 independent,
             commission-only sales representatives providing
             follow-up.

             The Neptune Society recently received an 'Aggressive
             Buy' recommendation from Banyan Capital Markets with a
             target price of $8.00.

             The company has a guaranteed 13-year business backlog.

             Due to the nature of the company's business, it is
             virtually recession-proof.


             --------------------------------------------------------

             For more information, contact:

             Gary R. Loffredo (800) 535-7935
             Corporate Investor Relations

             [Image]

             The Neptune Society

             Corporate Headquarters
             3500 W. Olive
             Suite # 1430
             Burbank, CA 91505
             Telephone: 888-637-8863
             E-mail: info at neptunesociety.com
             Visit The Neptune Society on the Web: Click here

             We invite you to investigate the Neptune Society,
             trading symbol NTUN, by using the following links.

             Links to more information:

             Recent SEC Filings click here
             Click here for Financial Chart
             For Trading Technicals click here
             For current stock quote click here

             Disclaimer:

             The information contained herein is based on news
             releases or other reports written and disseminated
             entirely by the subject company.  Any information,
             opinions or analysis regarding the subject company to
             which Investors Edge has provided a link or other
             detail are provided by sources believed to be reliable
             but no representation, expressed or implied, is made as
             to its accuracy, completeness or correctness.  This
             report is for information purposes only and should not
             be used as the basis for any investment decision.
             Although Investors Edge has not been compensated for
             dissemination and posting of this information,
             Investors Edge,  its owners, agents affiliates and
             employees may from time to time have either a long or
             short position in securities mentioned.  This
             constitutes a conflict of interest as to our ability to
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             subject company.  Write or call Investors Edge for
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             Securities Act of 1933/1934.   Investors Edge and its
             owners, agents and employees are not investment
             advisors and this report is not investment advice.
             This information is neither a solicitation to buy nor
             an offer to sell securities.  Information contained
             herein contains forward-looking statements and is
             subject to significant risks and uncertainties, which
             will affect the results.  The opinions contained herein
             reflect our current judgment and are subject to change
             without notice.  Information contained herein may not
             be reproduced in whole or in part without the express
             written consent of Investors Edge (Copyright 2001.)

  ------------------------------------------------------------------------



   Safe Harbor Statement: This press release may contain forward-looking
   statements within the meaning of Section 27A of the Securities Act of
   1933, as amended, and Section 21E of the Securities Exchange Act of
   1934, as amended.  Readers/Investors are cautioned that the forward-
   looking statements are inherently uncertain, including statements
   related to the Company's business strategy, success of its acquisitions,
   its ability to integrate its current business strategies into its
   existing operations and the Company's expectations for future success.
   Actual performance and results of operations may differ materially from
   those projected or suggested.  The forward-looking statements contained
   herein represent the Company's judgment as of the date of this release,
   and the Company cautions the reader not to place undue reliance on such
   statements.  These forward-looking statements should not be reprinted,
   reiterated nor considered an inducement for investment.

                         Copyright © 2001 Investors Edge





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