NetCurrents: Echelon for the Private Sector

[Faustine]

Did you know that NetCurrents, which bills itself as "the Internet's 
Premiere Intelligence Agency", conducts real-time monitoring of message 
boards, chatrooms, and IRC channels, logging and producing reports on all 
occurences of particluar keywords for their clients?

Echelon for the private sector, pure and simple. 

They even developed a kind of AI to assign a score to messages based on 
whether they are positive, neutral, or negative, even scoring emoticons. 
For example, if I were to write something on a message board unfriendly to 
any given product or company, (say, for example, NetCurrents and their 
bullshit privacy-invading Big Brother monitoring services D:< ), it would 
likely assign my message a very low score indeed and log it in its 
entirety, along with my e-mail address, into one of their databases to be 
reviewed by some marketing hack (or ???) at a later date. It might be 
interesting to find out who's using this, wouldn't it. 


Check out their Orwellian webpage:

http://www.netcurrents.com

The Internet is Talking...Are you listening?

The Internet provides individuals with great opportunities to intentionally 
distort and mislead public perceptions about corporations, which can have a 
significant effect on a company's shareholder value and public image. 
Anonymous Internet postings have become a serious threat to companies - 
often requiring only a matter of minutes for their effects to be felt. With 
more than 3,800 new Websites and more than 250,000 new messages posted to 
message boards each day, managing information on the Internet has become an 
overwhelming and labor intensive process.

Real-Time Message Analysis and Alerts

Utilizing the advanced real-time Internet search technology (F.I.R.S.T - 
Fast Internet Real-Time Search Technology) developed by NetCurrents to 
monitor Internet discussion, CyberPerceptions provides up to the minute 
online analysis of message board activity to help you develop better 
business strategies, stronger competitive positioning and deeper 
understanding of consumer perceptions about your company's products or 
services.

To help qualify and quantify this vast amount of online information, your 
NetCurrents Internet Strategists will analyze and react to critical 
situations caused by negative or incorrect information posted on Websites 
and Internet discussion sites. No more combing through thousands of 
messages on the message boards, as NetCurrents helps you determine which 
messages have the greatest impact on your company.


CyberPerceptions charts and graphs provide you with "at a glance" 
information with message review capabilities to easily evaluate online 
discussion

CyberPerceptions charts and graphs provide you with "at a glance" 
information with message review capabilities to easily evaluate online 
discussion.

NetCurrents is uniquely positioned to deliver the intelligence and 
expertise you need to:


Leverage your competitive strategy 
Evaluate emerging Internet issues 
Build and protect your market leadership

Proactive Online Image Management

Our highly trained Internet Strategists provide valuable resources to help 
you build a strong, positive brand image, brand loyalty, and brand 
positioning in local markets and around the world. They also assist you in 
meeting a variety of other goals, including those you define that could 
contribute to your corporation's market value. We offer a broad, expanding 
range of services to cover your interests. 


NetCurrents range of services include: 


Reporting on message board activity 
Monitoring stock volume and volatility 
Assisting in removal of false information from message boards 
Disseminating accurate and appropriate information 
Extensive competitive intelligence reporting 
Performing critical due diligence for your pending acquisition 

Our extensive resources help protect and build your company's global image 
and extend its value, freeing you to focus more on running your core 
operations and increasing profitability.

CyberPerceptions utilizes a modular design concept, which allows us to 
tailor our services to your business requirements, enabling a multitude of 
services to be integrated into a unique, customized solution for each 
individual client.

The baseline CyberPerceptions service includes:


Access to a dedicated NetCurrents Internet Strategist 
Secure NetCurrents client portal 
Monitoring and notification 
Customer defined alert criteria 
Graphical detailed statistics with message drill-down 
Message query capability allows archive search of posted messages 
Remote portal access via an Internet enabled wireless device 
Ability to add additional modules to customize our services to your 
business requirements

Develop better business strategies, stronger competitive positioning and 
deeper understanding of Internet consumer perceptions about your company's 
products or services with CyberPerceptions.

 


MobilePerceptions

Stay informed with internet perceptions at your fingertips.

NetCurrents' MobilePerceptions delivers a wireless graphical reporting tool 
that helps you stay in continuous contact with your company's Internet 
perception by providing online sentiment information accessible anywhere 
you are. As a CyberPerceptions customer, you can take advantage of this 
service at no extra charge.

NetCurrents' MobilePerceptions gives you the ability to monitor specific 
Internet information summaries about your company's online image and 
reputation via a Palm OS compatible Internet enabled wireless device. You 
can continuously check for the latest messages and monitors shifts in 
opinion where ever you are, 24/7. Quickly evaluate and initiate responses 
to rumors and misinformation about your company with access to online 
sentiment charts, messages posted on Internet discussion groups, and 
wireless notifications based on your specific predetermined alert criteria.

Knowledge Management on the go

You can view consolidated bar charts with message drill-down capabilities 
for evaluating Internet communications and understanding your company's 
overall online appearance. Listing the top poster identities will give you 
the ability to read messages and track the online identity of your 
company's most vocal supporters and critics even while you are away from 
the office.

MobilePerceptions Features:


Real-time summary of online topics. 
Top poster identities with message volume. 
Alert notifications based on your company's requirements. 
Message drill-down for more detailed information.

With MobilePerceptions ability to check the most recent alerts posted to 
your MyNetCurrents Web portal, you will stay informed of rapidly changing 
events as they happen.

If you are already a NetCurrents customer and own a Palm VII handheld, you 
may take immediate advantage of this great new service at no extra cost. 
Click here to download the wireless application, free of charge!!