Your Membership Community & Commentary, 07-20-01
Your Membership Newsletter
FLN-Community at FreeLinksNetwork.com
Fri Jul 20 14:48:43 PDT 2001
Your Membership Community & Commentary (July 20, 2001)
It's All About Making Money
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IN THIS ISSUE
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Doin' It, Doin' It, Doin' It... and the only thing worse than a bad ad campaign
Member Showcase
Commentary Quick Tips
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Doin' It, Doin' It, Doin' It... and the only thing worse than a bad ad campaign
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Dumber than a doornail - that's what he was - one of the richest home-
based businessmen I have ever had the opportunity to know personally.
For purposes of anonymity, lets call him Jack. Jack wasn't your typical
sharp-as-a-tack businessman, nor was he what you might term a master
marketer. Actually, he wasn't really even all that bright. He was one of
those types that, though he dressed nicely, when he opened his mouth,
you would grit your teeth hoping he wouldn't say something terribly
foolish or offensive.
About seven years ago, Jack approached my husband and me about
providing a certain service for his expansive downline in a network
marketing company. While we were not interested in network marketing,
nor did we believe we would gain a significant number of customers
through this business relationship, Jack convinced us to provide this
service for his organization.
What followed blew our minds.
Once we had all things set up and customized to begin taking orders,
Jack made an announcement to his downline. The orders immediately
began to trickle in. Jack sent out reminders for several weeks. The
orders came by the thousands. We had to hire more employees to
take Jack's orders. Every month, orders increased and business was
booming.
Through many meetings over the next few months, we got to know
Jack. One of his associates had put together a fairly unattractive
executive summary for all distributors to use. We offered to redo it
free of charge. Jack declined and said he wanted it up right away...
as is. Surely, even not-so-bright Jack could see the importance of
reworking this document that thousands of distributors would be using.
Nevertheless, the executive summary went out "as is." We felt sure
it would backfire. But, do you know that things actually picked up
faster soon after it was distributed?
My husband and I scratched our heads as we wondered what in the
world Jack knew that we didn't. What was so fantastic about Jack
that he could have such influence over so many people. He said,
"Jump," and thousands of people asked, "How high?"
Why?
Jack invited us to accompany him to a conference he was putting
together. We were to present our services to his audience. My
husband and I went and took a small sales force with us. During
Jack's lectures, we left our booth to peek in every so often.
Throughout that whole three-day conference, I never heard Jack
say anything of real consequence. Yes, there was a lot of hype, but
there wasn't anything truly solid to the information he presented. In
fact, Jack would inevitably say something, quite frankly, stupid right
in the middle of his lectures. Yet, at Jack's suggestion, people
continued to sign up for our services in droves.
It wasn't until the end of the conference that we figured out what it
was that made Jack so successful.
Do you know what the secret to his success was?
He actually practiced what he preached. You see, Jack understood
two things quite well.
1) He knew that to get a desired outcome, he had to actually DO
something to get there.
2) He understood the exponential power of leveraging. Each person
in that room that he could get to DO something to work toward his
goal would exponentially get him there that much faster.
For purposes of this article, we're only going to take a look at the
first item above... doing something.
During those three days, Jack must have used the phrase, "Doin' It,
Doin' It, Doin' It," several dozen times. It really was quite annoying.
But, it didn't sink in until the end of the conference what he was
trying to teach his audience... That if they would just do something
- anything - every day toward their goals, they would get there.
It's so simple, it sounds ridiculous. Yet, that is exactly what not-so-
bright Jack did to get to his millions. He just started doing something.
He didn't wait until he had enough money to start his business (he
started flat broke with a young family). He didn't wait until the
executive summary was perfect, nor did he wait until his company
had a whole slew of products to sell. He knew where he wanted to
be, simply started with what he had and DID SOMETHING -
every day.
How does the saying go? "The road to hell is paved with good
intentions." How about this one, "You can't wish your way into
heaven." This is equally true of business dreams. A dream is nothing
more than a dream until you do something to make it a reality. The
plain and simple truth is that you can't wish your way to riches.
You've got to do something about it.
The problem most of us face is that, though we have an idea of
what ultimate outcome we want, the process of getting there seems
overwhelming. Taking off bite-size pieces each day is a much better
way of getting there. And... it works! Not-so-bright Jack is living
proof of this principle. Trust me, my saying that if Jack can do it,
anyone can, is not just some trite phrase.
Okay, let's take a break for a short quiz.
Q: Do you know what's worse than a bad sales aid?
A: No sales aid at all.
You know, my husband and I feel like we really missed out on
something at that conference. What did we miss out on?
Opportunity.
Sure, we took in plenty of orders. But, on our way home in the
plane, we both realized that if we had taken one sales aid (a piece
of equipment that would help those people with the service we
were offering), we would have sold 100's of them at a $100 profit
each. We wouldn't have had to stock any inventory or purchase
the equipment up front. We just needed to provide the sample
piece of equipment, an order form for taking orders, and then have
them drop-shipped in order for us to have pocketed an additional
$10,000 to $20,000 in those three days.
It wouldn't have made a huge difference how perfectly formatted
our order forms were. Simply having an order form - any order
form - would have sold plenty.
This is a concept that not-so-bright Jack understood very well.
He was anxiously engaged in "doin' it, doin' it, doin' it," and in
the process made his millions.
We have tried to take Jack's advice over the years. It takes time
and experience to come to understand the significance of this simple
concept... doing something every day. His advice has made and is
making a difference in our own business.
Now, ask yourself if there is something you have thought about
doing but have put off, a wish you would like... no... NEED to
make a reality.
Do you have an eBook you have been wanting to write but are
afraid you won't have the time to finish before the market is saturated?
Perhaps you are waiting to perfect it before releasing it? Are you
afraid you won't know how to market it?
Have you joined a company as a distributor, read over the
materials, but just haven't brought yourself to making a call or two?
Have you wanted to put up a website for your products or services,
but the task seems too daunting or too expensive?
Is there a business you would really like to start but are afraid of
failure? Perhaps you feel you don't have the capital to get it going?
If so, I challenge you to start now, today, to write down your
desired outcome and make it a goal. Then, do something -
anything toward that goal every day. Don't wait for perfect
circumstances. Don't wait for the ideal sales aid. Don't wait for
the money.
Don't let self-doubt, fear, time-wasters or money keep you from
doing some little thing each day. You may still have your doubts
and fears, but by doing something every day and seeing your
progress over time, you will soon find your doubts and fears
fading away.
Whether it be a simple phone call, an email, trading links, writing
a few words, sketching an idea; do something every day. You
will be surprised at the results.
And, if you've got a few more smarts than not-so-bright Jack,
you might just make an extra million or two.
-------------------------------------
About the Author...
Heidi Perry, the author of this article and a successful entrepreneur,
is editor of HomeBizBytes and co-founder of HomeBusinessOnline.com.
Sign up for her popular newsletter at
http://www.HomeBusinessOnline.com/nsl.htm
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