search engine attack on GWB

[Blank Frank]

If you type "dumb motherfucker" (unquoted) in Google, the first hit is
http://www.georgewbushstore.com/

which is not a parody site and includes this:

                                    (Note: If you have arrived at this
site through
                                    inappropriate references via a
search engine, please
                                    be assured that we did not utilize
this language in our
                                    site, our HTML,  nor in our internet
promotion of
                                    this site. What happened was the
result of a malicious
                                    act and we are pursuing remedies
through the efforts
                                    of our staff and attorneys.)

Anyone have any idea how that was done?