Moving beyond "Reputation"--the Market View of Reality

[Jim Choate]

On Sun, 2 Dec 2001, Gabriel Rocha wrote:

> I know trying to educate you to the ways of the world is a futile
> effort, but I can't resist sometimes. How does my great wonderful
> reputation reduce the cost of doing business with me? 

Ask your bank with regard to loans, for example. Once I got the info in
their computers and 'vetted' my 'reputation' to their satisfaction they
now loan me sums of money with nothing more than a drivers license & an
account number (which I only have to say) I don't even have to sign a
document.

Ask the gas station which uses the new pumps that use credit and debit
cards.

Ask your grocer about all those nifty 'discounts' if you will put yourself
in their database.

and on and on and on and on and on and on and on and on ... ...

> It may well give me more business, but certainly not chaper business.

See above.

> I don't care how reliable you are, if you start skimping on security your
> reliability goes down in my book. --Gabe

It is the LEVEL or EXTENT of the security. There is not a single state of
'security'.


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