Moving beyond "Reputation"--the Market View of Reality

[R. A. Hettinga]

At 1:46 PM -0800 on 12/1/01, Tim May wrote:


> What there may be are market-clearing prices, in various markets and at
> various times, but this has nothing to do with "universally agreed-upon
> values."

Amen.

The "worth" of anything is what the market pays for it. Period.

I expect that "reputation" is something very close to "goodwill", which is
a polite accounting fiction to deal with the fact that the calculated
"worth", of an asset as carried on the books of a purchased entity, is less
than what the market paid for it.

Cheers,
RAH


-- 
-----------------
R. A. Hettinga <mailto: rah at ibuc.com>
The Internet Bearer Underwriting Corporation <http://www.ibuc.com/>
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"... however it may deserve respect for its usefulness and antiquity,
[predicting the end of the world] has not been found agreeable to
experience." -- Edward Gibbon, 'Decline and Fall of the Roman Empire'