CDR: Zero Knowledge changes business model (press release)

[Declan McCullagh]

>From: kcory at redwhistle.com
>To: declan at well.com
>Date: Tue, 31 Oct 2000 06:55:11 -0800
>Subject: Zero-Knowledge Introduces Managed Privacy Services for Businesses
>
>
>
>Hi Declan,
>Today, Zero-Knowledge Systems is introducing its Managed Privacy
>Services (MPS) offering to solve the privacy challenges
>that businesses face in today's privacy-conscious business
>environment.
>
>Privacy is good business. Companies in every industry are
>realizing they must institute the proper privacy policies,
>practices and infrastructures in order to succeed in
>today's digital economy. Zero-Knowledge Managed Privacy
>Services provides the tools and strategies that enable
>business to establish private customer relationships and
>earn consumer trust while ensuring legislative compliance
>and mitigating risk.
>
>As companies have become aware of the privacy risks and
>legislative hurdles facing them, many have turned to Zero-
>Knowledge for advice and solutions, and the MPS offering is
>the natural response to companies' needs for comprehensive
>privacy solutions.
>
>I've included the press release about MPS below.  If you
>have any questions about Zero-Knowledge's Managed Privacy
>Services offering or would like to set up a conversation
>with Zero-Knowledge President Austin Hill, please give me a
>call at 503-552-3749.
>
>Best regards,
>Kristy Cory
>503-552-3749
>
>ZERO-KNOWLEDGE SYSTEMS INTRODUCES MANAGED PRIVACY SERVICES
>TO SOLVE THE PRIVACY CHALLENGES OF BUSINESSES
>
>
>Montreal -- October 31, 2000 -- Zero-Knowledge(R) Systems,
>the leading developer of privacy solutions, today
>introduced its new Managed Privacy Services(TM) offering to
>solve the privacy challenges of businesses and enable
>enterprise to thrive in a privacy-conscious climate.
>Delivering a unique combination of technology, policy and
>strategy expertise, Zero-Knowledge Managed Privacy Services
>(MPS) enables clients to turn privacy into a competitive
>advantage by leveraging rich data resources while building
>stronger and more profitable relationships with customers,
>employees and partners. MPS is based on responsible and
>ethical information management in accordance with relevant
>legislation and industry standards.
>
>"Privacy is good business -- and Zero-Knowledge Systems is
>the company that can deliver continued privacy value to
>companies that want to succeed in today's digital economy,"
>said Austin Hill, president of Zero-Knowledge
>Systems. "Through expert professional services and
>technological solutions, Zero-Knowledge Systems works with
>companies to leverage and develop the rich data resources
>they need, while ensuring that their customers' personal
>information will not be abused, misused or sold without
>their permission."
>
>Employing a broad toolkit of privacy-enhancing technologies
>that control and protect data, MPS brings privacy-based
>services to a variety of markets for the first time. These
>include: financial services, health care, wireless,
>marketing, CRM and hosted solutions (ASPs).
>
>The Managed Privacy Services Process
>Zero-Knowledge MPS fuses sophisticated infrastructure
>design, advanced cryptographic systems and world-class
>privacy expertise to deliver strong privacy integration to
>a wide variety of business processes and system designs.
>Following a period of assessment and design, MPS culminates
>in the deployment of a tailored privacy layer that
>integrates seamlessly with the client's existing enterprise
>applications.
>
>* ASSESS AND ADVISE -- Managed Privacy Services begins with
>a thorough assessment of each client's data storage and
>usage patterns, as well as their business objectives. From
>this assessment, recommendations are made regarding areas
>where data can be better utilized through the addition of a
>strong privacy layer, and areas of potential privacy risk
>are identified.
>
>* DESIGN AND IMPLEMENT -- The assessment stage provides the
>framework for all aspects of the infrastructure design, and
>determines which Zero-Knowledge privacy technologies are
>best suited to the client's needs. The result is a solution
>that not only secures and protects the client's data, but
>also allows for a wider array of data-driven activities.
>Professional systems integration ensures that all the
>client's business requirements are met, and guarantees the
>final design will result in the most robust and flexible
>system possible.
>
>* VERIFY AND MANAGE -- Zero-Knowledge is able to manage all
>elements of the privacy infrastructure, allowing clients to
>focus on their core competencies, and providing third-party
>credibility to a client's privacy initiatives. Independent
>audits ensure that the system deployed is in compliance
>with stated policies, and that all controls are functioning
>as per the design specifications.
>
>Zero-Knowledge is committed to deploying systems that are
>transparent and accountable. In keeping with this policy,
>MPS will incorporate third party verification and split
>encryption key structures, as well as provide consumers
>with access to white papers, independent auditors' reports
>or other materials that assure a company is doing what it
>claims. With MPS Zero-Knowledge strengthens its commitment
>to building responsible systems that empower consumers to
>control the disclosure and use of their personal
>information, while still enabling businesses to thrive in a
>data and relationship-driven marketplace.
>
>Zero-Knowledge Systems Leads Privacy Education
>Zero-Knowledge Systems is also presenting the "Privacy by
>Design: The Future of Privacy Compliance and Business"
>conference sponsored by Royal Bank Financial Group, IBM,
>Merrill Lynch, and PricewaterhouseCoopers. Incorporating
>the privacy expertise of leading business, technology and
>privacy figures, Privacy by Design will advise attendees on
>how to develop, execute and market a successful privacy
>strategy that will avoid regulatory breaches and
>differentiate their business in the marketplace with a
>demonstrable commitment to privacy. The conference will be
>held at Le Chateau Montebello, Quebec from November 19 to
>21, 2000. For more information on Privacy by Design,
>including a detailed agenda, visit the conference Web site:
>http://www.zeroknowledge.com/privacybydesign.html
>
>About Zero-Knowledge Systems, Inc.
>Founded in 1997, Zero-Knowledge Systems
>(http://www.zeroknowledge.com) is laying the digital
>infrastructure for privacy-enabled communications and
>commerce between individuals, companies, governments and
>organizations. Zero-Knowledge creates products and services
>that enable privacy through advanced mathematics,
>cryptography and source code: the only reliable way to
>ensure privacy.
>
>In December 1999, Zero-Knowledge launched Freedom(R), the
>only privacy system that empowers Internet users to surf
>the Web, send email, chat and post to newsgroups in total
>privacy without having to trust third parties with their
>personal information. Freedom can be downloaded at
>http://www.freedom.net and Freedom source code is available
>at http://opensource.zeroknowledge.com. In October 2000,
>Zero-Knowledge launched its Managed Privacy Services(TM)
>offering to provide expert consultation and privacy-
>enhancing solutions that enable businesses to comply with
>privacy legislation, maximize customer relationships and
>build consumer trust without violating privacy. More
>information about MPS can be found at
>http://www.zeroknowledge.com/business.
>
>Journalists can visit the Zero-Knowledge pressroom at
>http://www.zeroknowledge.com/media.
>
>  (Freedom, Zero-Knowledge and Managed Privacy Services are
>registered trademarks of Zero-Knowledge Systems, Inc. All
>other names may be trademarks of their respective owners.)
>
>For more information
>Dov Smith
>Director of Public Relations
>514.350.7553
>dov at zeroknowledge.com
>
>Kristy Cory
>Red Whistle Communications
>503.552.3749
>kcory at redwhistle.com
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