Beta Scam
John Young
jya at pipeline.com
Sun Sep 1 11:07:17 PDT 1996
http://www.economist.com/issue/31-08-96/wb1.html
Beware Geeks bearing gifts
The Internet is well known as a pioneer when it comes to technology. Less
noticed is its role
on the cutting edge of management fashion. Nowadays, it is fashionable for
firms to
"outsource" product development to just about everybody. Leading Internet
firms have
developed this method a stage further: they have found an outside supplier
so keen to tender
his services that he is sometimes willing to pay for the privilege. The
name of this fool? The
consumer. [More on beta-scamming at the URL.]
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